1.How CTV Fits into Digital Marketing During Holiday Season
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. [Source: Search Engine Land]
2. OOH advertising: trends worth watching in the second half of 2024
Marissa Andrade (VP, global marketing at Vistar Media) dives into what out of home advertising is, and why the channel is a must-have in a brand’s omnichannel media mix. [Source: The Drum]
3. 76% of Indian consumers to increase their usage on open internet: Report
The report revealed that open internet reaches a staggering 640 million users in India, and that number is growing. More young adults aged 18-34 feel engaged with content on the open internet rather than walled gardens. [Source: Brand Equity]
4. What does ‘digital-first’ mean when it comes to B2B marketing today?
AI twins and AR product demos: a digital-first approach is a very different thing from what it used to be. So, asks Mike Blake at Ledger Bennett, does your B2B strategy need a revamp? [Source: The Drum]
5. Hackathons are transforming company culture – here’s how to host one
Our recent hackathons focused on coding, collaboration, and cultivation, says Leigh Gammons at Tangent. The idea, as the name suggests, is: “a marathon for hackers.” [Source: The Drum]
6. YouTube Brings QR Codes to All Channels
After testing out the option with selected channels over the last couple of months, YouTube is now bringing QR codes to all channels, providing another way to connect people to your YouTube content. [Source: Social Media Today]
7. AI tools transform design industry with precision
Custom Generative Pretrained Transformers (GPTs) are revolutionizing the design sector with their AI-powered capabilities, including content structuring, image enhancement and logo generation. [Source: Digital Marketing News]
8. Is Gamified CX the Future of Customer Engagement?
Gamification can transform your customer experience by transforming customer communities, customer advocacy, and even your events. [Source: CMS Wire]
9. What Gartner’s 2024 hype cycle forecast tells us about the future of AI (and other tech)
Is your favorite emerging tech about to explode – or fizzle out? Gartner’s hype cycle offers crucial insights into the future of AI, developer tools, and security. See what’s coming tomorrow. [Source: ZDNET]
In the U.S. alone, in the first wave of Covid, sports and entertainment teams, promoters and facilities were facing an estimated revenue shortfall of over $61 billion. [Source: Forbes]
