Weekend Digital Media Round-Up: How AI in Marketing Impacts All Stages of the Funnel, Democratizing Data: What It Really Means, Building a Trust-First Brand: Transparency and Consent in Marketing & More…

By LS Digital

  • November 8, 2024,

1.How AI in Marketing Impacts All Stages of the Funnel

AI in marketing reshapes customer engagement and improves personalization. Ultimately, it enhances loyalty through smart insights and predictive strategies. [Source: CMS Wire]

2. Democratizing Data: What It Really Means

Data democratization is reshaping businesses, making data accessible to all employees and enhancing decision-making across organizations. [Source: CMS Wire]

3. Building a Trust-First Brand: Transparency and Consent in Marketing

Data transparency isn’t just compliance. It’s a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. [Source: CMS Wire]

4. On The Same Screen: Mobile Marketing Across Generations

With mobile marketing, brands and advertisers must recognize the diversity of generational audiences and tailor their strategies to connect with each group. [Source: Forbes]

5. A Guide to Cognitive Walkthroughs: Enhancing UX Testing for Better Design

In UX design, understanding how users interact with a product is essential for creating intuitive experiences. A powerful method to achieve this is the Cognitive Walkthrough. [Source: Medium]

6. Facebook Marketplace for Businesses Explained

Facebook Marketplace began as a way for users to connect and trade items without needing to join specific groups. It was launched to make buying and selling easier for everyone.  [Source: DM News]

7. Listen up: why advertisers need to switch on to personalized audio ads

The fast-growing digital audio advertising marketplace in the UK is worth £176m and is set to grow by 4.01% year-on-year. [Source: The Drum]

8. Why ‘audience lists’ and registered users are the new ‘content is king’

Why this era will test publishers ability to differentiate themselves; while presenting new opportunities to take full control of their audiences and income streams. [Source: The Drum]

9. Gen Z Explainer: The concept of ‘user disengagement’

Discover why intentional disengagement can lead to trust, loyalty, and a healthier digital experience for users and businesses alike. [Source: Storyboard 18]

10. Unified Data Platforms: Harmonising India’s Fragmented Adtech Space with AI

A unified data layer means a better 360 degree customer view and higher ROIs on marketing spends, says expert. [Source: E4M]

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