1.How Adopting IoT Solutions for Smart Business Growth and Efficiency
Smart businesses embrace innovation to stay ahead of the curve and adapt quickly to changing market conditions. Understand how you can do the same using IoT. [Source: GNL Magazine]
2. AI tools are coming to Gmail, Google Drive, and Firefox
Google has announced plans to roll out AI “side panels” in its Gmail service, as well as in Docs, Sheets, Slides, and Google Drive that will showcase Gemini. [Source: Fast Company]
3. How digital twins can support digital transformation?
Digital twins and digital workers play a crucial role in process improvement and optimization to spot automation opportunities, paving the way for enhanced productivity and optimized processes to ultimately accelerate and scale the success of your business. [Source: Tech Radar]
4. Future of TV Briefing: Why digital advertisers need bridge metrics for streaming
Performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming. [Source: Digi Day]
5. Battle Against Ad Fraud: Why brand safety matters in Programmatic Ads era – Part 1
Learn how advertisers navigate the complex terrain of brand safety, the limitations of current solutions, and the innovative strategies being employed to safeguard brand integrity in a world where misinformation is just a click away. [Source: Ad Gully]
6. CMOs leverage AI and cookieless advertising in digital era
Key trends for CMOs to stay ahead include generative AI, a complex machine learning system, which aids in the creation of new content ideas for brands. [Source: DMN News]
7. Google brings Gemini to teens with new AI tools for education
Google has announced a suite of new AI tools for education, including access to Gemini for teen students using their school Accounts. [Source: Times of India]
8. The next phase of generative AI presents a golden opportunity for businesses
Generative AI can help businesses connect the dots in their data and unlock new insights. This can lead to improved operational resilience, cybersecurity, and customer experience. [Source: Fast Company]
9. Revolutionizing Customer Engagement in The Age of AI
As technology accelerates the drive for enhanced marketing experiences, AI will become the steering wheel for marketers to orchestrate engagement. [Source: Brand Equity]
10. GA4 Update Brings Alignment With Google Ads Targeting
Google launched custom event data import for GA4. It now allows combining external data with GA4 data and enables more comprehensive reporting and analysis. [Source: Search Engine Journal]
