1. Google testing new search menu with icons for maps, news, shopping and more
Google is testing a new search bar menu with icons next to the names of the search categories. So instead of just showing the search vertical filters for displaying news results or image results, Google is showing icons next to those categories. [Source: Search Engine Land]
2. LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn’s account-based marketing capabilities to Adobe Experience Cloud users. [Source: Social Media Today]
3. YouTube is Scaling Back its TV-Like Programming Efforts
YouTube is now reportedly looking to scale back its original content efforts, with competition in the sector proving too significant for the platform to gain a foothold with its own TV-like programming. [Source: Social Media Today]
4. Adobe announces two new analytics tools to help marketers fill in the customer picture
Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track the entire customer journey, and one to help see the relationship between advertising and marketing success. [Source: Tech Crunch]
5. Google’s Speech to Text Tools are Getting Better – Which Could Have Significant Implications
Google recently outlined a new speech recognition project which has reduced error rates by over 20%, while Google’s new on-device speech recognizer within Gboard recognizes speech faster, presenting output words character-by-character. [Source: Social Media Today]
6. Apple extends Search Ads support to 46 more countries
On Tuesday, Apple extended its Search Ads platform to 46 more countries, enabling marketers to boost their app’s visibility in a total of 59 countries as well as manage campaigns spanning multiple regions. [Source: Search Engine Land]
7. Dynamic AMP for Email is rolling out in Gmail now
Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it’s finally here. Email marketers can create dynamic and interactive email experiences more akin to web experiences than static email. [Source: MARTECH TODAY]
8. Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now
After redesigning and renaming AdWords as Google Ads, its now Editor’s turn. The desktop tool for managing and drafting campaign changes has a new look, new layout, new features, new capabilities and a new name. [Source: Search Engine Land]
9. Facebook Expands Ad Archive to All Ads and Pages
Facebook has this week announced that it will now catalog all ads run by all Pages, not just those with political affiliations. [Source: Social Media Today]
10. WhatsApp is finally rolling out Short Link feature for business users on iOS
WhatsApp usually offers new features for iOS users first but the Short Link feature has come in a year late. The new Short Link feature, already available in android, will be accessible for iOS users with beta version 2.19.21.5. [Source: Business Today]
