1.Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling
Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements. [Source: Social Media Today]
2. Twitter Rolls Out 7 Updates to TweetDeck
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users. [Source: Search Engine Journal]
3. Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins
Pinterest offers a range of new shopping and brand showcase features, providing more ways for merchants to connect with Pinners, and maximize their opportunities. [Source: Social Media Today]
4. Google Search Console Adds More Detail to Error Reports
Google is updating the rich results error reports in Search Console with additional details that should assist with resolving specific issues. [Source: Search Engine Journal]
5. Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement
Snapchat’s adding some creator monetization tools as it seeks to ramp up its engagement efforts. [Source: Social Media Today]
6. Built On GA4, Google Announces The New Analytics 360
Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. [Source: Search Engine Land]
7. Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format
Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram Video’ format. [Source: Social Media Today]
8. Google AdSense Moves To A First-Price Auction Model
Google will move AdSense from a second-price auction model to a first-price auction by the end of 2021. [Source: Search Engine Land]
9. YouTube Provides More Options to Reach People Viewing YouTube Content on Their Home TV Sets
YouTube assists advertisers to tap into the rising consumption of YouTube content on home TV sets with the expansion of Video Action campaigns to Connected TV (CTV) placements. [Source: Social Media Today]
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more. [Source: Search Engine Land]
