1. Google launches new Google Analytics 4 home page
Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” [Source: Search Engine Land]
2. Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops
Twitter is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. [Source: TechCrunch]
3. New Microsoft Advertising Professional Service Ads For Bing Search
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to get connected with a certain agent, advisor, consultant, or any sort of professional,” Microsoft wrote. [Source: Search Engine Roundtable]
Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. [Source: Social Media Today]
5. Google Ads Has A New Way To Measure Offline Leads
Google is introducing a solution to help advertisers measure offline conversions: enhanced conversions for leads. Enhanced conversions is a tool you can use with existing conversion tags in Google Ads to make conversion measurement more accurate. [Source: Search Engine Journal]
6. Twitter is testing changes to make image descriptions easier to access
Twitter has announced that it’s testing new accessibility features to make alt text descriptions significantly more useful and prominent for everyone on the platform. With the change, images that have descriptions will be given a badge that says “alt,” and clicking on that badge will show the description. [Source: The Verge]
7. Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance
Instagram’s looking to help creators get a better understanding of key posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on key elements. [Source: Social Media Today]
8. SEOPress WordPress plugin adds IndexNow support
Microsoft announced that IndexNow is now also supported by another WordPress plugin named SEOPress. This gives another 200,000 sites that are using this plugin easy access to enable IndexNow on their WordPress sites. [Source: Search Engine Land]
9. Adobe is taking another step into NFTs
Adobe’s social network Behance is adding support for the Polygon cryptocurrency platform, letting users more easily showcase Polygon-based non-fungible tokens or NFTs. [Source: The Verge]
10. Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets
Twitter’s looking to make it easier for people to access the latest tweets from users that they follow, with a new option to pin a ‘Latest Tweets’ timeline, so you can simply swipe across to see an algorithm-free tweet feed. [Source: Social Media Today]
