1. Google will now let any business list products on Google Shopping for free
Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. It still plans to charge companies for top placement as promoted listings. [Source: The Verge]
2. Facebook just killed its ‘pseudoscience’ category for ad targeting
Facebook has removed “pseudoscience” from the list of categories advertisers can use to target people. This social media platform’s ad portal showed more than 78 million Facebook users were interested in pseudoscience. [Source: The Verge]
3. YouTube’s Looking to Add More Brand Safety Controls, and More Insight Options for Creators
YouTube is making some changes to its YouTube Measurement Program, while it’s also adding a new option that will enable brands to stop their ads being shown alongside “unsuitable” content. [Source: Social Media Today]
4. Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter recently conducted a survey of what users are looking for from brands during the coronavirus pandemic. In addition to this, Twitter also noted that video content is seeing a big boost at present. [Source: Social Media Today]
5. TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop
The platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc. [Source: Social Media Today]
6. Google Call Only Ads Now Include Link Option
Google Ads has announced their Call Only ads now offer advertisers the option to include a link to their website. This announcement also coincides with a renaming of the offering from “Call Only Ads” to simply “Call Ads.” [Source: Search Engine Journal]
7. Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence
Pinterest has provided a new overview of its latest resource additions to help SMBs make better use of Pins, while also flagging new education tools and reference material that businesses can use to improve their Pin presence. [Source: Social Media Today]
8. Google Provides New COVID-19 Notification Tools for Websites via Google Optimize
Google has added some new tools to its Google Optimize website experimentation platform in order to help businesses communicate operational changes as a result of COVID-19. [Source: Social Media Today]
9. Microsoft Advertising adds support for multi-account Google imports
Microsoft Advertising now supports multi-account Google imports, the company announced. Advertisers can elect to import an entire Google Ads account or specific campaigns. [Source: Search Engine Land]
10. Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns
Facebook is abandoning its push to have all advertisers to switch to its automated Campaign Budget Optimization process, which would have seen the removal of manual ad set budgeting options from the available tools for ad management. [Source: Social Media Today]
