1. Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices. To help advertisers measure the impact of this change, app installs and in-app conversion events from iOS browsers will be included in campaign reporting. [Source: Search Engine Journal]
2. Facebook brings back reach estimates for Custom Audiences
Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. [Source: Marketing Land]
3. Snapchat Releases Latest Update of Trending Topics on the Platform
Snapchat released the latest version of its “Snap Chatter” audience insights report, which provides all the key trends and topics which saw a significant increase in the volume among the app’s users last month. [Source: Social Media Today]
4. Google to stop supporting noindex directive in robots.txt
Google will no longer support robots.txt files with the noindex directive listed within the file. If you are using the noindex directive, you will need to make the changes suggested by the company before September 1. [Source: Search Engine Land]
5. LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
LinkedIn has made multiple changes to its news feed algorithm over the last year and a half. The company is moving away from ranking trending content and, instead, putting more weight on niche-specific professional conversations. [Source: Marketing Land]
6. Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. The company is also introducing some new metrics that will help you further optimize your ads’ performance. [Source: Search Engine Journal]
7. Google taking Ads API back to beta over performance issues
Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage. [Source: Search Engine Land]
8. Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
Facebook announced that it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. [Source: Marketing Land]
9. Google Is Moving Away From Search – Here’s How SEOs Can Adapt
The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. [Source: Search Engine Journal]
10. Google extends Chrome ad blocking to global markets on July 9
Now Chrome’s bad-ads filtering is going global, with a rollout to markets beyond North America and Europe on July 8. Google Chrome has a roughly 64% global browser market share. [Source: Marketing Land]
