1.Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021
Google has confirmed that its Core Web Vitals metrics will influence a page’s search rank from May 2021. [Source: Social Media Today]
2. Twitter Launches New ‘Carousels’ Ad Format Option
Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter’s new Carousels format, marketers can now add up to six images or videos in an ad. [Source: Social Media Today]
3. WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats
WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. [Source: Social Media Today]
4. Google Webmasters Rebrands As ‘Google Search Central’
Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot. [Source: Search Engine Journal]
5. Instagram Adds Reels and Shop Tabs on All User Home Screens
Instagram is looking to add more focus to both Reels and Shops with a redesign of its home screen icons. [Source: Social Media Today]
6. Spotify Expanding Podcast Advertising Options
Spotify is expanding its podcast adverting options with major acquisition of an advertising & publishing platform. [Source: Search Engine Journal]
7. Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance
Pinterest has outlined a new process it’s developed to better represent actual ad engagement, improving on basic CTR measurement. [Source: Social Media Today]
8. WordPress Ultimate Member Plugin Vulnerability
Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site. [Source: Search Engine Journal]
9. Googlebot Begins Crawling With HTTP/2 Protocol
Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. [Source: Search Engine Journal]
10. YouTube Reveals New Details About its Algorithm
YouTube shares new details about how its recommendation algorithm works. [Source: Search Engine Journal]
