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1. Google unveils strategies for effective internal linking
Google recently unveiled three key strategies to improve SEO and user experience through the effective implementation of internal links. [Source: Digital Marketing News]
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2. Paris Olympics 2024: How AI is transforming this historic sporting event
The Paris Olympics 2024 are showcasing advanced AI technology to enhance talent identification and real-time performance analysis. This innovation is making the games more inclusive and offering fans immersive experiences. [Source: Business Today]
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3. Navigating A Cookieless Future: PPC Strategies For Privacy-First World
Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. [Source: Search Engine Journal]
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4. Meta’s Developing ‘Business AIs’ to Enhance Transactional Engagement
Meta CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses, that would facilitate faster ordering and customized engagement, powered by increasingly adaptive and intelligent AI tools. [Source: Social Media Today]
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5. AI and the Human Touch: Mastering the Balance in Customer Service
While artificial intelligence (AI) has revolutionized the way businesses interact with their customers, the human touch remains an irreplaceable element in delivering exceptional service. [Source: CMS Wire]
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6. The Data Privacy Toolkit: First Steps Toward a Privacy-Centric Future
Although everyone is telling marketers that data privacy needs to be their focus, it can be difficult for them to know where to start. The main thing to keep in mind is that this shift isn’t coming from marketers or the big tech companies — it’s coming from consumers, so we need to adapt our strategies with them in mind. [Source: CMS Wire]
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7. Unifying gen X, Y, Z and boomers: The overlooked secret to AI success
One critical (yet oftentimes overlooked) facet to gen AI success is the people behind the technology in these projects and the dynamics that exist between them. To derive maximum value from the technology, organizations should form teams that combine the domain-specific knowledge of AI-native talent with the practical, hands-on experience of IT veterans. [Source: Venture Beat]
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8. Build a Direct Connection to Consumers With Audio Advertising
Technology is changing this, making now the perfect time for agencies to embrace audio and integrate it into their client’s media strategy. [Source: Adweek]
9. Google Abandons Plan to Phase Out Tracking Cookies
Google has now announced that it won’t actually be retiring cookies after all. [Source: Social Media Today]
10. From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
Companies spent more than $107 million on ads marketing AI-related products and services in the first half of 2024, more than 19 times the $5.6 million total spent in the same period last year. [Source: Digi Day]
