1.Google Introduces New Data Privacy Technology for Advertisers
Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. [Source: Search Engine Journal]
2. How Marketers Can Improve Short-Form Video Ads in the Age of GenAI
In 2024, 73% of consumers prefer short-form videos to search for products or services, and 44% of marketers are using short-form videos for their messaging. [Source: Forbes]
3. How generative AI paves the way for more contextualized and personalized DOOH campaigns
Explore how digital out of home advertising is evolving with generative AI, enabling dynamic, personalized campaigns, while enhancing engagement and ROI. [Source: The Drum]
4. Reimagining the Customer Experience with Real-Time AI-Powered Solutions
AI is revolutionizing customer service, offering unprecedented opportunities for addressing these pain points, improving customer experience, while significantly reducing costs. [Source: AWS]
5. 30% of Indian Companies Plan Significant Investments in GenAI, Reveals Infobip Report
In India, 30% of companies are planning to invest in GenAI, while 4% have already successfully implemented GenAI-powered applications and services in their production environments and are now focusing on scaling them companywide. [Source: Social News XYZ]
6. Intersection of digital transformation and ESG
Over the last few years, the carbon emissions have increased significantly and there is a critical need for companies to comply with complex ESG regulations and standards and by integrating advanced technologies companies could gain access to insights into their environmental impact and implement sustainable initiatives. [Source: ET CIO.com]
Digital transformation has become an indispensable priority for the C-suite, with many CTOs recognizing that digitalization is an ever-evolving concept; unlike earlier phases that focused on process automation, a majority of CTOs now see “catalyzing business growth” as a top benefit. [Source: Journal Gazette]
8. With AI, agencies advance CTV contextual targeting by seeking emotional connections
Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be it a show or movie, to help transition ad breaks with a better fit in tone, volume, message and imagery. [Source: Digiday]
9. Data Analytics Outsourcing Market Is Expected Significant Growth, Forecast From 2024 to 2031
By outsourcing data analytics functions, businesses can access advanced analytical skills, cutting-edge technologies, and scalable solutions without the overhead of maintaining in-house teams. [Source: Open PR]
10. From Data to Gen Z: Key Trends Driving the Marketing Shift
Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers. [Source: BW Marketing]
