1. Google begins wide roll-out of ads in AI overview search results
Alphabet’s Google is beginning a wide roll-out of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results. [Source: myNEWS]
2. Tackling user experience design in fintech
A turnkey UX design performs best by prioritizing simplicity and usability, allowing users to perform tasks effortlessly. [Source: Fast Company]
3. 67% business leaders believe GenAI improves credit risk assessment: Report
Analyzing alternative data sources has emerged as a key use case for GenAI, highlighting the growing recognition of AI’s potential in driving informed decision-making. [Source: Economic Times]
4. Setting Strategies for CTV Measurement and Attribution
The research examines a variety of issues, including CTV ad budgets, CTV as a performance channel, and campaign measurement and attribution. [Source: Adweek]
5. New brands jump at endorsement deals with influencers, celebrities: study
Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. [Source: Social Media Today]
6. Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
In response to a question relating to whether users of each of the major social apps have made a purchase based on influencer content in that app, Snapchat came out on top, with 85.6% of users going on to buy after seeing a creator showcase a product in-stream. [Source: Social Media Today]
7. The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
The report, based on a comprehensive survey of 500 industry professionals across 21 countries and various business models, analyzed key trends and challenges in AI adoption. [Source: Digital Agency Network]
This upgrade builds on the AI-driven changes introduced earlier this year, which featured “AI Overviews”, brief summaries generated by AI for specific search queries. [Source: Mashable]
9. The Shift To Social Shopping And What It Means For Brands
Approximately eight out of every 10 U.S. online shoppers use social media for shopping. Almost 70% use it either daily or multiple times per week. [Source: Forbes]
10. Emotional AI In Advertising Can Reach Customers In The Right Mindset
“Ads that evoke similar emotions to the content people are looking at are 50% more likely to be engaged with,” says Josh Rosen, President and co-founder of Reticle AI. [Source: Forbes]
