1.Generative engine optimization enhancing digital searches
Generative Engine Optimization (GEO) is revolutionizing traditional Search Engine Optimization (SEO), offering users AI-generated summaries instantly during online searches. [Source: Digital Marketing News]
2. From reality to fantasy: Live2Diff AI brings instant video stylization to life
The new technology, called Live2Diff, processes live video at 16 frames per second on high-end consumer hardware, potentially reshaping applications from entertainment to augmented reality experiences. [Source: VentureBeat]
3. Google brings AI agent platform Project Oscar open source
Project Oscar, announced during Google I/O Bengaluru, is an open-source platform that can help software product teams monitor issues or bugs. [Source: VentureBeat]
4. 4 Ways Big Data Analytics is Revolutionizing Social Media Marketing
Building brands, attracting users, and retaining customers can all be amplified through social networks, and big data plays a crucial role in empowering brands to do more with the insights available to them. [Source: Entrepreneur.Europe]
5. Meta Rolls Out New ‘Web Intents’ Feature That Adds Threads Into Websites
The feature is called Web Intents and it can give rise to direct links to the app from external pages so that more users can share their links to the app, include comments, and much more. [Source: Digital Information World]
6. Crafting a Global CX Strategy: Adapting to Diverse Markets
Implementing a customer experience (CX) strategy on a global scale presents unique challenges and opportunities. Companies striving to cascade down this strategy must navigate cultural differences, varied market dynamics and distinct consumer expectations. [Source: CMS Wire]
7. X Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion
X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. [Source: Social Media Today]
8. YouTube’s Developing Thumb Frame Customization for Shorts Clips
YouTube is not planning to enable custom thumbnails for Shorts clips at this stage, but it is working on a related solution that’s pretty similar either way. [Source: Social Media Today]
9. 86% of UK SMBs recognise the potential in advertising for attracting new customers
According to a study by Amazon Ads that found that nearly nine in 10 (86%) said that their current advertising strategy is successful in acquiring new customers while more than three quarters (76%) said it had helped them to expand their UK business. [Source: Marketing Tech News]
10. CX trends set to transform the insurance industry in 2024 and 2025
The shift from a products-biased approach to a customer-biased approach shows how much the insurance industry has changed and continues to evolve. Now, with the rise of big data and AI, insurance companies are able to create even more personalised experiences. [Source: Marketing Tech News]
