1.From Memory to Loyalty: Rethinking CX Beyond Metrics
Rethink CX design with the psychology of “re-experience.” It’s not just what customers experience but how they remember it. [Source: CMS Wire]
2. Top Customer Experience Trends You Should Watch in 2025
With customers expecting consistent personalization across channels, proactive engagement and the flexibility to control their own narrative, brands must respond by leveraging AI-driven insights and omnichannel capabilities that offer deeper connections. [Source: CMS Wire]
3. How Google’s AI Is Changing E-Commerce for The Holidays
Plus: A $13.2 Billion Shopping Day; Holiday Spending Predicted To Hit Record Levels, But With Slower Growth; Inflation Makes Shoppers More Likely To Use Credit; Avoiding Shopping Scams. [Source: Forbes]
4. AI and First-Party Data: Predicting Consumer Behavior for a Tailored Marketing Experience
The integration of AI in the Indian marketing sector alone is expected to grow at a CAGR of 37% from 2023 to 2030, highlighting that this is more than just a trend—it’s a transformative shift. [Source: Express Computer]
5. Transforming Data Quality: AI-Driven Solutions for Modern Challenges
Innovator Anupkumar Ghogare explores AI’s transformative role in modernizing traditional methodologies. [Source: International Business Times]
6. 70% of brands plan to increase spending on retail media in 2025: Report
According to MMA Global India and Amazon Ads report, 45% of shoppers experiment with new brands, with retail media playing a pivotal role in this behaviour. [Source: Best Media Info]
7. Connected TV is changing the way consumers interact with TV ads’, say industry leaders
Today, content consumption is fluid and fragmented across multiple media platforms. Connected TV is leading the convergence of content consumption and offering marketers unparalleled insights into viewership habits. This shift creates new opportunities in targeting, media innovation, and creative insights, changing the way consumers interact with ads. [Source: Economic Times]
8. Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. [Source: Search Engine Land]
9. Disability in ads: Time for authentic representation, not decoration
Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies for a more diverse and accessible world. [Source: Social Samosa]
10. Case Studies in Successful SEO Growth
From e-commerce to healthcare, these examples highlight innovative strategies and techniques that can lead to significant growth. By understanding these real-world applications, you can gain valuable insights into how to enhance your own SEO efforts. [Source: DM News]
