Small-town sellers are transforming India’s e-commerce by leveraging innovative business models like Print On Demand and Dropshipping. Their unique products and cultural influences are reshaping the online marketplace and demonstrating the national impact of local ideas [Source: Zeebiz]
2. Gen Z, luxury and the undeniable pull of ‘interestingness’
Gen Z is reshaping luxury marketing by valuing “interestingness” over traditional ads. Luxury brands must create engaging, authentic content to capture their attention [Source: The Drum]
3. How To Reach People At The Right Time With Personalization Strategies
Consumers expect personalized experiences, with 71% valuing recognition and tailored interactions. Hyper-personalization, driven by AI, is transforming customer engagement across various sectors. Businesses must continuously innovate their personalization strategies to stay competitive and foster customer loyalty. [Source: Forbes]
4. How SMB Leaders Can Pursue Digital Transformation—And Stay Ahead Technologically
Small and medium-sized businesses (SMBs) often struggle with digital transformation due to limited budgets, staffing, and time resources. Despite these challenges, pursuing digital transformation is crucial for staying competitive and meeting customer demands. SMBs can achieve digital maturity by focusing on high-impact digital investments and leveraging existing resources effectively. [Source: Forbes]
5. Navigating digital transformation: the pivotal role of the Chief Data Officer
Organizations face a complex landscape for digital transformation, influenced by technological advances, economic uncertainty, and geopolitical challenges. Chief Data Officers (CDOs) play a crucial role in aligning data management with strategic goals, leveraging AI and collaboration. Effective digital transformation requires a blend of advanced technology, robust data practices, and strong collaboration. [Source: Tech Radar]
6. Programmatic in the real world: trends helping advertisers differentiate in 2025
Programmatic out-of-home (OOH) advertising is evolving from a tactical add-on to a strategic pillar in media planning, driven by data-driven targeting and creative innovation. Agencies are leveraging proprietary data and new creative capabilities to deliver high-value campaigns. The combination of precision and creativity in programmatic OOH offers a competitive edge for advertisers and agencies. [Source: The Drum]
7. Mobile-first indexing: Everything you need to know
Mobile-first indexing is crucial for search visibility as Google now prioritizes mobile-friendly sites for indexing and ranking. Key practices include optimizing mobile performance, ensuring content parity, and maintaining technical SEO elements. Regular testing and monitoring are essential to adapt to evolving user behavior and maintain search rankings. [Source: Search Engine Land]
8. Optimizing LLMs for B2B SEO: An overview
Optimizing LLMs for B2B SEO involves understanding user intent and creating content that directly answers conversational queries. Key strategies include semantic SEO, technical SEO, and authority building through structured data and credible backlinks. Continuous testing and adaptation are essential to stay ahead in the evolving search landscape. [Source: Search Engine Land]
9. AI in 2025: Five trends for marketing, media, enterprise and e-commerce
AI advancements in 2025 will drive significant changes in marketing, media, and e-commerce. Companies are expanding AI content creation, improving workflows, and deploying AI agents for better performance. Key trends include generative AI, social commerce, and immersive technologies like AR and VR. [Source: DigiDay]
10. From Creativity To Compliance: The Digital Shift Of 2025
Marketers and creatives face increased pressure to deliver more content quickly, making AI and digital asset management (DAM) systems essential. Healthcare organizations are adopting DAM tools to manage content efficiently and comply with regulations. Cybersecurity and content authenticity are becoming priorities across industries, with AI assistants and self-regulation leading the way. [Source: Forbes]
