1.E-com catching up on search?
Advertising monies are increasingly being parked with conversion-based platforms like e-commerce and even social media channels like Instagram, which have made themselves commerce-friendly, putting search in the eye of the storm. [Source: Financial Express]
2. The transformative impact of AI on Advertising
AI enables advertisers to analyze vast amounts of data to gain valuable insights into consumer behavior, preferences, and trends. This data-driven approach helps in creating targeted and personalized advertising campaigns that resonate with specific audience segments. [Source: Adgully]
3. Google and Yahoo to enforce stricter email guidelines; Indian marketers prepare for compliance
Effective February 1, 2024, Google will enforce stricter email guidelines to fight spam. Marketers sending bulk emails through Gmail will have to refrain from sending unwanted or unsolicited emails, and ensure a straightforward process for recipients to unsubscribe. [Source: Afaqs]
4. AI officer is the hot new job that pays over $1 million
Businesses are now scrambling to appoint AI leaders, with some metaverse executives reinventing themselves as AI experts. Compensation packages for AI leaders average above $1 million. [Source: Economic Times]
5. Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024
The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027. [Source: Story Board]
6. AI’s potential and power in digital marketing
As technology continues to advance, businesses that embrace AI-driven strategies will find themselves at a distinct advantage. The marriage of human creativity and AI’s analytical prowess is a formidable force that can unlock new dimensions of success in digital marketing. [Source: Brand Equity]
7. 7 Google Ads Shortcuts For Better Results With Less Effort
Streamline your PPC strategy using automation for time-saving insights, allowing you to focus on high-level decisions for optimal results. [Source: Search Engine Journal]
8. AI grows! How computational advertising (CA) is here to change game of marketing
CA aims to target and deliver personalised advertisements through machine learning (ML), data analytics, and artificial intelligence, to optimise and enhance the efficiency of online advertising campaigns. [Source: Financial Express]
9. How brands can prosper in a cookieless future
Advancements in discriminative and generative AI are enabling contextual advertising solutions to be more precise than ever. [Source: Business Cloud]
10. Pinterest Publishes New Agency Guide To Pin Marketing in 2024
Pinterest has published a new “Pinterest Predicts Agency Insights Guide”, which takes a more brand-specific look at the platform’s overall predictions report, and provides additional tips for marketers looking to tap into these trends. [Source: Social Media Today]
