1.AI and 3D technology transforming media industry
AI is being used to improve business process efficiency through data analysis and predictive analytics. From a consumer perspective, AI has significantly changed the shopping experience through personalized recommendations and efficient customer service. [Source: Digital Marketing News]
2. Why Data Quality Matters in the Age of Generative AI
GenAI can augment human intelligence by identifying patterns and correlations that humans may miss. [Source: Analytics India Mag]
3. Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. [Source: Search Engine Journal]
4. Cultivating a Symbiotic Cycle Between CX and EX
Symbiotic CX and EX strategies enhance both customer satisfaction and employee morale, resulting in a stronger bottom line. [Source: CMS Wire]
5. The impact of short-form content and algorithms on storytelling
A look at the ongoing transformation of storytelling in Advertising, driven by Social Media algorithms and the prevalence of short-form content. [Source: Social Samosa]
6. CX trends set to transform the insurance industry in 2024 and 2025
In 2024, the insurance industry faces a dual challenge: meeting the digital-first demands of modern consumers while overcoming challenges from an increasingly regulated and competitive market. Despite these hurdles, there are huge opportunities for insurers willing to adapt to the change and leverage technology to improve CX. [Source: Marketing Tech News]
7. LinkedIn’s Making its Automated ‘Accelerate’ Campaigns Available to All Brands
LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. [Source: Social Media Today]
8. AI in CX: The Shortcut to Customer Satisfaction
Generative AI in CX helps new agents practice live scenarios, reducing lead time to proficiency and ensuring consistent customer experiences. [Source: CMS Wire]
9. Amazon expands ad offerings for non-Amazon sellers
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. [Source: Search Engine Land]
10. Meta AI develops compact language model for mobile devices
Meta AI researchers have unveiled MobileLLM, a new approach to creating efficient language models designed for smartphones and other resource-constrained devices. [Source: Venture Beat]
