1.5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025
Brands should adopt an advisor role to build loyalty and offer personalized recommendations based on consumer preferences and trends. [Source: CMS Wire]
2. The Changing Landscape of Customer Feedback in the AI Era
Traditionally, businesses have relied on surveys like the faulty NPS (net promoter score) and CSAT (customer satisfaction) to understand customer preferences, loyalty and satisfaction, as well as their expectations and needs. [Source: CMS Wire]
3. Progress on online privacy: now, next & long-term priorities
Google’s UK Privacy Forum brought together experts to help brands navigate the continuously evolving landscape of privacy and data – now, next and long-term. Here’s what we heard. [Source: The Drum]
4. Contextual AI Is Coming for CTV
Contextual targeting relied on content as a proxy for audience or was limited to matching ads to keywords and search terms. [Source: Adweek]
5. From Fintech to the future with marketing 3.0
To truly grow and thrive in today’s market, businesses need to create value that resonates with consumers on a deeper level— a sense of purpose and belonging that goes beyond transactional relationships. [Source: Brand Equity]
6. Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference. [Source: Search Engine Land]
7. Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age
Kantar’s Media Reactions report reveals that Gen Z responds strongly to advertising that feels personal and immersive, such as digital out-of-home campaigns. [Source: Biz Community]
8. Cut-Out Animation Production for a Modern Audience: Engaging Gen Z and Millennials
If you need to engage the two most active age groups on the internet, cut out animation production may be one of the most effective tools at your disposal. [Source: DMNews]
9. Targeting and measurement improvements put pDOOH on par with other digital channels
Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel. [Source: The Media Leader]
10. Adtech and data privacy: Balancing compliance and innovation
Adtech plays a pivotal role here, using an agglomeration of advanced tools such as demand-side, supply-side and data management platforms to create targeted digital advertising campaigns. [Source: MSN]
