1.3 trends shaping the future of brand-building
Going ‘glocal,’ the asset avalanche and the power of templates – we explore three emerging trends from Frontify’s global Brand-Building Trends Report. [Source: The Drum]
2. The case for programmatic infrastructure in out of home advertising
Diederick Ubels, managing director, EMEA at Vistar Media, argues that investing in programmatic out of home (OOH) technology and proficiency will drive growth for media owners. [Source: The Drum]
3. Bridging the Gap Between Customer Experience Expectations and Reality
To improve customer loyalty, organizations must address this gap by implementing effective data management, advanced AI and strategic human interaction. [Source: CMS Wire]
4. Is GenAI the Missing Piece to a Connected CX?
Based on a survey of 4,000 adults across the U.S. and UK, the 4th edition of Coveo’s CX Industry Report will help you provide a holistic, interconnected digital customer journey. [Source: CMS Wire]
5. Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers
From e-commerce to grocery, first-party customer data is the common denominator fueling experimentation with both retail and commerce media. [Source: Forbes]
6. Beyond Chatbots: Generative AI’s Potential in Retail, Consumer Settings
Generative AI could improve outcomes and ROI for products and services in the retail and consumer industry. [Source: Deloitte]
7. A New Era Of Personalization: AI Is The Key To Uncovering Customer Intent
Steve Jobs said that to understand customers, we must “read things that are not yet on the page.” While data-driven marketing has revolutionized the industry, we’re beginning to see concerns about its continued ability to reach customers effectively. [Source: Forbes]
According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of the total revenue. Today, online channels, especially social media, are major sources for product discovery and research. [Source: Marketing Tech News]
9. 5 ways to make experiential marketing more sustainable
Experience marketing is booming, ad spend is up, marketers’ appetites for it is increasing, but there is one problem: sustainability. [Source: The Drum]
10. The Biggest Digital Trends of 2024 According to Experts
Google’s Search Generative Experience, first-party data, economic challenges, and of course AI…award-winning agency The SEO Works reveals what to expect from the digital world in 2024! [Source: Digital Agency Network]
