Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Times Internet has announced the launch of ‘Times Internet Agency Partner Program’. The program is designed to empower independent full service and digitally focused agencies all over India. (Source: Ad Age India)
Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. (Source: Marketing Land)
Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. (Source: Logicserve Digital)
In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. (Source: Social Media Today)
Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately. (Source: Marketing Land)
Our last post emphasized on the crucial factors that drive smartphone users to discover and use mobile apps. In this post we will be analysing how mobile app developers keep people engaged with apps. (Source: Logicserve Digital)
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. (Source: Econsultancy)
Bing is rapidly expanding the use of expanded text ads, introduced just two months ago, with an update to the Bing Ads mobile app. The updated Bing Ads app now allows advertisers to edit expanded text ads on the go. (Source: Search Engine Journal)
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. It has two games under its belt and more than 2 million monthly active users. (Source: Ad Exchanger)
Facebook has revamped its Messenger’s camera to offer a higher quality, faster experience. It has also added several new camera-related features that make Messenger more of a hybrid between iOS 10’s iMessage and Snapchat. (Source: Digital Trends)
