Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels. (Source: Econsultancy)
Without an appealing story, it becomes difficult for brands to showcase their products and services to their target audiences. (Source: Logicserve Digital)
The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year. (Source : Social Times)
With more than half a billion users and more than 30 billion images on the site at present, Instagram is emerging as one of the most powerful marketing tool for businesses today. (Source: Logicserve Digital)
The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content. (Source: Search Engine Land)
Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is concentrated in a relatively small number of top apps that people use regularly. (Source: Marketing Land)
Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag. (Source: Digiday)
The new version of AdWords Editor includes support for several features, including bulk creation of responsive ads from text ads. (Source: Search Engine Land)
As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. (Source: Social Media Today)
Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. (Source: Convince and Convert)
