Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
It is crucial to consider view through conversions because it helps to monitor the indirect value that your Google Display Network Campaigns are delivering.
There’s always something new in the social media space. Even as we come into Thanksgiving weekend, the platforms continue to release updates and changes.
Image extensions have come and gone and come again. Google tested them in 2013, but they never got off the ground.
Influencer marketing, also known as ‘Word of Mouth’ marketing is a marketing concept that has been significantly transforming the way businesses provide value to their customers.
Google Maps over the years has gained several users specific features including real-time transit information in select cities.
- Google expands mobile-optimized ‘rich cards’ in Search to cover local restaurants and online courses
Google is expanding its rich cards program in Search and will now enable local restaurants and online course providers to display their content in a more engaging, mobile-optimized interface.
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
Snapchat’s under fire from Facebook, with The Social Network copying many of Snapchat’s core features and either releasing them to everyone or within specific markets.
How does the modern traveler find inspiration for their next adventure? Well, it’s not likely through direct advertising.
