LinkedIn, in an effort to increase the relevance of a brand, it has introduced content marketing score tool. In a recent survey with its marketing solutions, the consumers have reveled that 93% of brands use content marketing and 91% thin they are not pursuing it with full capacity.
The new tool will give the brands and consumers a chance to measure their performance and accordingly make further strategies.
LogicSpeak :
This is an incredible move on behalf of LinkedIn for brands. Using this tool brands might be able to create and curate better content.
Link : https://bit.ly/1dzQ5vf
