1.Meta Signs Up to AI Development Principles Designed to Combat CSAM Content
Meta has announced that it’s signing up to a new set of AI development principles, which are designed to prevent the misuse of generative AI tools to perpetrate child exploitation. [Source: Social Media Today]
2. Balancing AI efficiency and human moderation in content development
AI is affecting a multitude of industries from marketing to journalism, changing how content is created, curated, and consumed. [Source: Digital Marketing News]
3. Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in Discovery Phase
Reddit continues to refine its ad tools, this time through the addition of Dynamic Product Ads, which aim to help advertisers get their products in front of people in the discovery process. [Source: Social Media Today]
4. Meta Opens Up VR Operating System to Third-Party Hardware Makers
Meta has announced that it’s opening up its Horizon OS, the operating system that powers its Quest units, to third-party hardware partners, which will enable more companies to build devices that can link into Meta’s evolving VR offerings. [Source: Social Media Today]
5. Meta Brings Advanced AI Chatbot to All of its Apps
Users of Facebook, Instagram, WhatsApp and Messenger will be able to access Meta’s next-level generative AI assistant direct in the search bar of each app. [Source: Social Media Today]
6. Microsoft Phi-3: Tiny language model, huge implications for enterprise AI adoption
Microsoft announced the release of Phi-3 today, a powerful 3 billion parameter language model that delivers advanced reasoning capabilities similar to much larger models at a significantly lower cost. [Source: Venture Beat]
7. Meta Integrates Google & Bing Search Results into AI Assistant
Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. [Source: Search Engine Journal]
8. Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device. [Source: Marketing Dive]
9. New Report Series Reveals How Media Choice is Impacting Social Media Ad Effectiveness
The first in the “Game”-Changing shift series focuses on QSR brands and urges advertisers to look at their media mix to determine if they can better reach audiences that spend more time in media channels they aren’t currently buying. [Source: Marketing Dive]
10. Instagram Adds New Options for Creator Subscriptions
Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG. [Source: Social Media Today]
