1. Meta releases flurry of new AI models for audio, text and watermarking
Meta’s Fundamental AI Research (FAIR) team, is releasing several new AI models and tools for researchers to use. They are centered on audio generation, text-to-vision, and watermarking. [Source: Venture Beat]
2. How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth
Scaled data sets from customer loyalty programs can help brands find out more about their consumers’ behaviors, getting under their skin and targeting them better than ever. [Source: Adweek]
3. The End of the Cookie Doesn’t Mean the Death of Effective Advertising
With the end of the cookie upon us (no matter how many delays Google announces), marketers plotting their way forward fall into one of two camps: planners or procrastinators. [Source: Adweek]
4. A Programmatic Strategy for the Cookieless Present
With half of the web already cookieless, these advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences. [Source: Adweek]
5. India emerges as global leader in Web3 adoption: Report
A recent report has revealed that India is spearheading the adoption of Web3 technologies worldwide, boasting over 1,000 startups and a staggering 35 million traders. [Source: Zee Business]
6. Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity
In this decade alone, we have had two inflection points that have spurred advancements in the digital experience space – the pandemic and the democratization of AI as a result of the rise in popularity of ChatGPT. [Source: Marketing Tech News]
7. Technological advancements reshaping 2024 business landscape
AI-driven customer service, precision in marketing and logistics through automation have significantly streamlined operations. This trend has allowed better allocation of human resources towards creativity and innovative roles. [Source: Digital Marketing News]
8. Driving consumer engagement through digital rewards
These promotions, which include cash-back offers and digital coupons, can significantly enhance customer experiences, influence purchasing decisions, and drive long-term relationships. [Source: Marketing Dive]
9. Meta Provides AI Options to Help Brands Engage With Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. [Source: Social Media Today]
10. YouTube Is Testing Its Own Version of Community Notes
YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context. [Source: Social Media Today]
