1.Marketing to young people? It’s as easy as A, B, (gen) Z
Gen Z has been on marketers’ radars for some time now. But with gen Alpha just around the corner, Yasmin Burchill and Mike Wickham of Impression take a look at how best to connect with young consumers. [Source: The Drum]
2. Generative AI-Driven Customer Journeys: How To Optimize The CX Life Cycle
GenAI can deliver hyper-personalized experiences through its ability to analyze and predict buyer behaviors based on the reams of data captured at every point along the customer journey. [Source: Forbes]
3. Why Your Website Needs Motion, According to a Digital Transformation Expert
Adding motion to your company’s logo, website, and other digital platforms, Treff says, can help you can tell your brand’s story more effectively and deepen relationships with consumers. [Source: Inc.]
4. Apple announces Apple Intelligence, its multi-modal generative AI service for Mac, iPhone, iPad
Apple Intelligence, a much-rumored new service combining multiple AI models that aims to provide personalized, private, and secure capabilities across Mac, iPhone, and iPad devices. [Source: Venture Beat]
5. Disney Debuts New ‘Advergames’ and Shoppable Ads Across Its Portfolio
Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). [Source: Adweek]
6. Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. [Source: Adweek]
7. Apple Says Its AI Sets a ‘New Standard’ for Privacy and Invites Security Experts to Test It
With Apple Intelligence, the company aims to ensure users’ trust by inviting outsiders to check its claims about how and where it processes AI tasks. [Source: Cnet]
8. Programmatic tactics for B2B digital campaigns in EMEA
A new report from StackAdapt explores the benefits of a multichannel programmatic advertising strategy for B2B marketers to capture the attention of key decision-makers. [Source: The Drum]
9. Why a cross-media mindset is key to reaching APAC’s multi-screen nomads
Marketers in APAC are optimistic about bigger budgets – but there’s a measurement mismatch in perceived effectiveness of digital channels versus desired long-term ROI. [Source: The Drum]
10. Why brands should be championing women’s sports from sideline to spotlight
The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter. [Source: Marketing Dive]
