According to a report by Backlinko, the #1 organic search result on Google has an average CTR (Clickthrough Rate) of 31.7%. Moreover, the #1 organic results receive ten times more clicks than a webpage listed at the #10 spot.
When it comes to boosting your digital footprint, improving your search engine rankings is the place to begin. The higher the search engine rankings, the higher the visibility, clicks, conversions, and sales.
Unfortunately, this is easier said than done. With hundreds and thousands of businesses competing for the top spot in search results and Google regularly updating its search algorithms, landing on the #1 spot or even the first page is very challenging and time-consuming. But as visibility can do wonders for a brand, the struggle is worth the efforts and time.
So, what are the things you can do to improve your search visibility? Here are 5 tips that can help-
1. Target Specific Keywords
Whenever a user enters a search query, search engines try to present most relevant results to the query. If you are just starting with SEO, ensure that every web page targets a particular topic. In other words, you should find high-volume keywords relevant to the web page and use them in the content and meta-tags.
| The more targeted and specific the topic of a webpage is, the greater the possibility of ranking higher in search results. |
2. Add a Blog Section to Your Website
Blogs are one of the most effective ways to supercharge any SEO strategy. Every blog provides you with the opportunity to target specific keywords and improve your chances of ranking higher in search results.
| Blogs can also work as a voice for your brand and enable you to engage with the website visitors directly. |
But if you do add a blog section to your website, ensure that each post is informative and helpful. Remember that Google doesn’t simply focus on web pages that target keywords but presents results that it believes would be most helpful to the users.
3. Claim Your Business on Google
Web crawlers discover search results based on the ease with which they can read and categorize the page content. Want to make this process easier and faster for the crawlers? Claim your business on Google My Business (GMB) and Google Maps. It is a free service offered by Google which only requires you to create a GMB account and complete the verification.
| Optimize your GMB listing to improve your search visibility, especially for local search results. |
Ensure that you provide as much information about your business in your GMB listing so that the crawlers find it easier to understand your offerings and your web pages have higher visibility.
4. Start a PPC Campaign
You can also consider starting a PPC (Pay-Per-Click) campaign to improve your search visibility. If you target the right keywords and place an adequate bid, your ad can be presented next to the organic search results. Why not use only PPC when it can help you get listed above the organic search results?
For starters, these are paid ads and might not be the best choice for every brand with a limited marketing budget. Moreover, with SEO, you can continue holding a higher spot in SERPs for an extended period. But with PPC, your ads will only appear as long as you keep funding your ad account.
| A combination of SEO and PPC offers the best results. |
5. Use Backlinks
Domain authority is a critical ranking factor. One of the best ways to improve your domain authority is to use backlinks. In simple words, a backlink is a link on one website that links to another website. They are also commonly known as “incoming links” or “inbound links.”
For instance, if you write an amazing piece of content on your website and some other website links to this content, this is a backlink.
| Creating content that influencers in your industry would want to link to in their own content, can help you generate valuable backlinks. Think infographics, detailed blog posts, market reports, industry-specific case studies, e-books, etc. |
Apart from creating great content, you can also consider guest blogging, web directory submissions, and broken link building to get more backlinks for your website and improve visibility in search results.
Get Your Brand Noticed by People with Improved Search Visibility
As search engines like Google are used by most people to search for products/services or information, improving your search visibility is definitely the best way to get noticed. Consider these tips to improve your visibility and get closer to your digital goals.
For faster and more effective results, you can look for a reliable digital marketing agency that has worked with several businesses struggling with their digital presence.
