War of the Stories – Snapchat vs Instagram vs Facebook
The two of the biggest social networking companies in the world, Facebook and Snap Inc. are currently involved in a Silicon Valley tech battle, which is referred as ‘The Battle of the Stories.’
Facebook’s Latest News Feed Tweak Curbs the Activities of Individual Spammers
In the purview of the Facebook’s battle against spam links invading the newsfeed of the users worldwide, the social networking giant is being proactive to curb the issue and is now targeting the individual users to post the maximum number of spam links.
Facebook Introduces 7 Critical Changes to Make it a Real Local Search Player
In a research conducted by The Local Search Association on how the customers in 12 different cities with varying population search for the local business, it is reported that the search engines account for 80% usage as compared to 48% usage for all social networking platforms.
Understanding Facebook’s news feed algorithm and the way ahead
More than a billion people from around the world get their daily news and other insight from the platform and also Facebook has been the prime source for the marketers from around the world to get referral traffic
Top Marketing Trends Enhancing Customer Expectations in 2017 – Part 2
Smart brands follow a holistic approach to enhance customer experience. By analysing your current performance and by identifying the problem points that need improvement so as to delineate a plan of action, you can go a long way in redesigning customers’ journey.
Four Essential Content Marketing Tips to Help You Thrive in 2017
Content marketing tactics are constantly evolving. Moreover, every brand is different and calls for different content marketing strategy; thus, it is imperative for digital marketers to determine what works well for their brand and what does not, so as to evolve their own digital marketing strategy.
How Smartphone Users Engage with Mobile Apps?
People install mobile apps to make their life easier. Moreover, if an app helps serve a specific purpose, people are more likely to use them repeatedly. According to the survey, providing users with a wide array of interesting features and personalisation options are two crucial factors that keep users engaged and help build app preference.
How Smartphone user discover and use mobile apps
How Smartphone Users Discover and Use Mobile Apps?
Analysing the behaviour of users for discovering apps can help mobile app developers to come up with the right strategies for promoting their mobile app. Now let’s discuss the top motivating factors that excite people to install apps.
Four Brands using Facebook Marketing for their Benefits – Part 2
Social Media marketing has been a vital part of the overall brand marketing strategy.Social Media is a business necessity. Platforms like Facebook and Twitter have given consumers an opportunity to raise their concerns, provide feedback and engage with brands. Advertising is no longer a one-way street.
Has Twitter already replaced customer service executives to answer queries real time?
Twitter announces two new tools to help businesses provide even better customer service for top brands, replacing customer service executives to answer queries real time.
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