Facebook Has A ‘List’ Option Now To Encourage More Interaction
Facebook has already shown their clear intentions to make some valuable changes in their social media platform. Moving forward in that direction, there is a new update called 'list'.
Instagram Upgrades Its Features with an option to Share Other People’s Stories & More
For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts.
Facebook’s video ads’ watch time – how it works across different formats
Social networking giant Facebook believes that different ads have different values based on the context under which it is played. The tech team at Facebook says that an ad experience is not just a single experience, but a variety of unique and different experiences.
Snapchat Wants To Expand Snaps’ Exposure With A Feature To Share Content Outside the App
Snapchat has been undergoing significant changes to become more and more relevant to what the market needs. According to reports, there is another interesting change coming in Snapchat.
Snap Accelerate: Snapchat’s Latest Program Targeting Mobile Start-ups
The new program dubbed the Snap Accelerate will enable mobile start-ups to advertise on Snapchat. It can either be in the form of giving early access to new ad products or in the form of credits which one can use to purchase ads.
Pinterest Introduces Taste Graph for Better Ad Targeting
Pinterest announced the unlocking of more than 5000 varied ‘interests’ that digital advertisers can target against a ‘Taste Graph’. This means a much better precision-based targeting will be made available for digital ad marketers, which in turn, is expected to boost the conversion from Pinterest substantially.
How To Measure Dark Social Data For Better Marketing Efficacy?
Dark social is the mode of communicating (mostly one to one, or one to many) using instant messages or other private channels of communication. With its jump in usage, marketers are increasingly seeking interest into the realms of dark social and how it can be utilised to gain richer insights into customers’ pain points or their buying behaviour.
Twitter’s Timeline is Becoming More Algorithm-Influenced – Here’s How It Can Benefit Brands
Twitter has changed the way tweets are displayed on a user’s timeline. You will see much more tweets and relevant tweets now compared to its earlier avatar. By virtue of more tweets and thereby more user engagement, its revenue and earnings have increased by 14% and 12% in the first two-quarters of 2017.
Facebook Chatbots – The Advantages, the Drawbacks and the Future
If you are looking to introduce the Chatbot technology for your own brand, it would first help you to know what the technology holds for the future and how you can use the Chatbot to its maximum potential for improving your business prospects.
Using Social Media Ad Space for Promoting Brand Loyalty
There are an estimated 2.34 billion people worldwide who use social media platforms every day and rely on such platforms to be informed about the latest happenings of their favourite brands. Not to mention, the consumers use the platforms to connect and share with the friends about all the things they like and enjoy. With such a huge avenue of marketing on social, it is high time for the brands to pull up their socks and use the social media platform to its fullest potential and garner loyalty among both their existing and prospective customers.