Irrespective of the recent data usage scandals engulfing the social media giant Facebook, the fact remains that it sits on a vast treasure trove of user data that simply needs to be harnessed by smart marketers. And what better way to do that than the social media platform’s in-house machine learning algorithms? Here’s how you can run effective facebook ad campaigns with machine learning.
Recently, Pinterest has upgraded profile pages for clients and brands by displaying their best pins as a header picture. While this gives a cleaner client encounter over the stage and profile page itself, there's additionally a simple method to make use of this update. Here are a few tips and tricks to make your Pinterest profile eye-catching and compelling.
Facebook is already in its trial phase and experimenting with removal of non-promoted posts out of its news feed. This new system is being tried out in six countries, and they have already noted a drastic drop in organic reach.
Snapchat business users are in for a treat with the recent changes made to Snapchat’s self-serve ad platform. With two new ad formats, the objective is to enhance the stickiness of the platform and derive maximum engagement for the users.
Twitter Moments is all set to get a refreshing new look. The company is currently trying to move away from the horizontal listings of curated topics on common themes like Sports, Entertainment, and News.
These days, video is emerging as a great content creation tool that improves the stickiness of your brand’s marketing messages. Under video production, the concept of doing live video by the co-founder or the company’s owner is emerging as a favourable trend to interact better with your target audience in a more streamlined fashion.
Instagram had added the CTA bar which ran through the entire length of the photo’s bottom area. This was done mostly to assuage the advertisers’ fear that more people were not aware of the CTA button option. Some days back, Instagram has introduced a small change to its call to action bar. Read on to find out what's changed.
Facebook understands that a two-way conversation with customers is essential for the success of your business. Thus, this initiative has been taken by the social media giant to equip businesses with the necessary tools to facilitate smooth conversations with customers.
In order to strengthen its bond with over four million global advertisers with more trust and accountability, Facebook is finally taking steps to empower advertisers to provide them with more control over what they are buying
‘Books are a man’s best friend’, we all have heard this at some point in time; nonetheless, with plethora of book options available, it can get extremely perplexing to choose the right substance.