Read more about the article Ad Viewability – Importance over Impressions and other Interesting Factors
Source: viewability.withgoogle.com

Ad Viewability – Importance over Impressions and other Interesting Factors

When we talk about first fold of the page that provides more ad viewability, ads placed just above the fold of a page have higher viewability that those at the top of the page.

Continue ReadingAd Viewability – Importance over Impressions and other Interesting Factors

Understanding SSL Certificates to Secure Your Website

We live in an era of online business which makes websites vulnerable to hackers, phishers, spoofers, and other cyber-criminals. Thus, it is imperative for all business owners to install SSL on their sites to protect their online stored information and keep internet fraudsters at bay.

Continue ReadingUnderstanding SSL Certificates to Secure Your Website

User Explorer from Google Analytics Get detailed insights on your website or app user at an individual level

Google Analytics has released an extremely interesting new report in Beta, called "User Explorer" and the "User Report".

Continue ReadingUser Explorer from Google Analytics Get detailed insights on your website or app user at an individual level