Google’s First Click Free Policy for Journalism Articles to End Soon
Google had aligned several protocols to ensure the growth of digital subscription for news articles online. One such move was the ‘First Click Free’ policy that mandated the news…
Move over B2B and B2C; it is the age of P2P now
Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.
Major Changes to How Google Spends Your Budget
Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.
Search engine meets chatbots to unlock new opportunities
Chatbots are being installed by big companies into their sites to have a better degree of customer engagement and faster issue resolution. But can a chatbot be used for a search engine? If yes then how can it be deployed efficiently to bolster the overall searching experience for a user? Read these helpful tips for more info.
Which Audience Lists to Use for Your Marketing Campaigns?
By pitching your ads to the audience selected the strategic way, you can ensure that the likelihood of conversion explodes substantially the next time they interact with your brand. If you are interested to know which type of audience list will work best for your remarketing efforts, then this post will be helpful for you.
Take your PPC advertising to the next level with Artificial Intelligence
At a time when the world is raving about Apple’s Siri, Microsoft’s Cortana and Google Now, Is Artificial Intelligence all ready to take over the PPC world by storm? Let us see how machine learning will dominate the future of PPC and how the businesses can leverage from it.
SEO+PPC = the perfect recipe for new age search marketing
Not sure how to decide between SEO and PPC for your business campaigns? Find out how a “Single source of truth” may be your answer.
Limitations of Google AdWords To Consider While Planning A Marketing Campaign
Despite its many benefits, AdWords has its limitations that may make it harder to achieve the desired results when targeting specific demographic areas. To make sure that your marketing campaign is not left out in vain, you definitely require a proper setup that optimises the time invested, money spent, and the experts involved.
3 applications of computer vision in marketing
Computer vision employs AI and big data to drive various marketing objectives like enhancing programmatic video capabilities, unraveling semantics in social media posts and images. Want to check out how this is done in the real world? Then check out a few use cases to understand the prowess of computer vision for marketing
Opt For The Emotional Route To Create Loyal Brand Advocates
When it comes to creating experiences for consumers, always emphasise on the significance of emotions. Add powerful emotions that help you tug at the right strings at the right time.