Google has rolled out a couple of interesting updates to its search page. If you have recently accessed the search engine results page you must have seen that the search bar doesn’t disappear even when you have scrolled from the top of the page to the next fold.
With a view to charging advertisers based on the location where they want to display their ads, Google has launched a unique bidding strategy called as ‘Target Impression Share’.
The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths.
Considering that more than 63,000 search queries happen per second on Google, targeting your SEO plan better is highly imperative for better ROI. And one of the key factors here is the way you harness structured data to drive SEO outcomes.
If you are a forward-looking marketer, it is necessary to build content optimisation practices into your voice search offerings, so that you can be comfortably ahead of the curve as the technology expands exponentially. Here's some ways you can do this.
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
In a wave of updates, Google aims to launch not one, but three new features to the search results dedicated to Q&A, FAQs, and How-to content.
If users are analysing Google My Business, they would’ve noticed an exciting update to the analytics package. Some businesses are now showing ‘subjective attributes’ in My Business insights dashboard. They…
Negative SEO is one of the worst digital marketing outcomes your business has to face. We list down a series of steps we can take to tackle negative SEO and its harmful impact on engagement and conversion.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.