Programmatic Advertising is helping marketers to reach the right set of audience which in turn is increasing ad spends on programmatic platforms. Know more about the programmatic advertising trend through our blogs.
Programmtic Advertising - With People spending more on Programatic ads experts are to be believed, the entire digital marketing landscape will rely on programmatic media buying platforms in the near future
Programmatic advertising is the automated selling and buying of online advertising. This blog will help you understand how programmatic ads provide an edge for Digital markers in online advertising.
Programmatic Advertising: The use of AI and machine learning has made digital marketing easier and effective. Programmatic Marketing is seen as the future of the advertising world with its effectiveness.
In 2019, Programmatic topped the chart in the total ad spends in India. 6 popular programmatic ad trends which ruled this year.
Any serious marketer would want to know what the customers prefer and their specific pain points, in order to deliver targeted solutions. And User Generated Content (UGC) offers just that. Here's some tips for using this content for your programmatic creatives.
Creatives are a result of determined efforts and loads of patience. It may drive companies to the end of their wits designing creatives, testing these programmatic display creatives is absolutely worth going the extra mile for. Here's some tips for you about how you can test those programmatic creatives.
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here's all the details you need to know about this technology.
Programmatic ad buying is the use of software to acquire digital advertising. Usually, the process of acquiring digital advertising is done by human negotiation and manual insertion orders. But with the digital revolution, it is increasingly being automated.