All you need to know about AdWords Conversion Linker
The new Safari update will see the introduction of the Intelligent Tracking Prevention (ITP). This move is a great start to improve people’s privacy.
3 Effective Ways to Better Personalise Programmatic Ads
The policy of personalising ads according to a user’s preferences and transactions has been gaining ground over the last few years. But it’s essential to distinguish and draw a line between the truly personalised and being obnoxious.
Tips and Tricks to Make the Most out of Google’s Expanded Text Ads
The new Expanded Text Ads have been designed by Google to amplify the performance and presence of brands on search results generated by mobile devices.
Tips to Use New Expanded Text Ads for Your Benefit
A study recently conducted on 700 advertisers by Optmyzer revealed that Expanded Text Ads outperformed standard text ads. Here are some factors that prove why expanded ads are a better option compared to standard text ads.
Why are Pop-up Ads Important?
The pop-up ads have been around since the advent of internet. These advertisements are essentially a kind of marketing strategy that is mainly intended to advertise the products/services and increase…