EU to Approve Google Double Click Merger
As per one of the news items; EU is expected to clear Google / Double Click merger. The approval is expected since long. The European Commission had decided in January…
SEO Vs PPC The Preferred Marketing Strategy
With the Search Engine it is also important to decide the preferred marketing strategy – Search Engine Optimization or Pay per Click. These are two different marketing strategies working on…
Fighting out Pay Per Click Myths
Pay per click is an important tool of Internet marketing. A keyword optimized and cleverly set budget can see through a great online business. But there are myths attached the…
Click Fraud Detection
Click Fraud is an inevitable aspect of any business and pay per click is no exception. Making money through ‘black hat’ techniques of business could be the prime aim of…
Pay Per Click – Measurable ROI
In Pay-Per-Click type of Internet marketing the advertisers pays an amount every time their ad is clicked by a prospective customer. This is also known as the click-through rate (CTR);…
Depressed Growth for Google Paid Search program in February
As per comScore report ; February figure of Google's revenue shows slow down in Paid Search revenue for Google. This can be a bad news for Google since they good…
Recession helps Search Engine Marketing
With a loud cluttering regarding recessions the Search Engine Marketing companies may find more business. In the tough times when energy prices and good / services costs are going up,…
Increase Click Through Ratio
As per one of the news item and study conducted; if you display pay pal logo on your Yahoo Yahoo! Search Marketing ads then the possibility of Click Through Ratio…
Google Checkout with NO Transaction Fee
You may not be knowing about this but if you are running Google Adwords account for your online store then you have a good news. You can have sales ten…
Beyond Text Based Pay Per Click Advertisements
As per the new data the number of users clicking on Google’s Pay Per Click advertisements is declining. So what are the other alternatives that all those who want to…