Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.
Many marketers around the world are always looking up ways to avoid click fraud in the Google Display Network (GDN). As long as you are aware of it, you may feel the need to learn proactive ways of securing yourself from such marketing issues.
Marketers are increasingly relying on programmatic ads to push targeted marketing messages to an intended audience. These are proven to generate better results with better precision. With its increasing popularity, programmatic ad frauds have increased.
“We tend to be in groups that closely resemble our own persona. We tend to buy or subscribe to the same things as done by our lookalikes.” This is the underlying philosophy of lookalike modeling adopted by ad agencies and marketers around the globe.
If you are an e-retailer, you need to employ more than one paid marketing strategy to gain shopper attention in a crowded supply space. Here are the top 3 strategies that we have compiled for you to target holiday shopping better.
If you own a venture and want it to be driven by AI, it’s imperative to embrace analytics and personalise experiences.
Recently, talks have been doing the rounds everywhere about autonomous vehicles being the next big thing. From the marketing perspective, autonomous vehicles come as a good news as it opens up a broad new marketing avenue for publishers. This implies that the screens of vehicles will now become the space or platform where publishers and advertisers will compete against each other.
In the purview of the growing usage of the different mobile devices among the consumers globally, cross-device identity matching has gained a huge significance among the marketers. The modern day marketers are taking the device graph serious since it provides them a solid foundation for profiling the different users based on their mobile device usage for different purposes.
Google announced that it would integrate the voice-activated assistance feature in the Google Analytics in its mobile app. This comes as a great news for the users as they would now be able to ask queries in the tool using the natural language; this would make the previous structured query system outdated.
Google is now parsing Javascript and processing content within the DOM. Google has tested and confirmed that many tools available that provide data backlinks and can only see the HTML elements that are classically formatted within the source code of a particular page.