What is GDN and different types of targeting?
Google Display Network (GDN) consists of a series of websites that partner with them to display ads on their websites and web pages.
Can PPC be used for Lead Generation by SMEs?
SMEs have a lot to gain from PPC, especially when it comes to businesses that need lead generation through targeted advertising
Google Announces Some Major AdWords Changes
Yesterday, at the Google Performance Summit, the search engine giant announced some major updates for AdWords advertisers.
Go Bid On Branded Terms Right Away If You Want Some More Traffic
With a huge amount of experimentation and research, no doubt 2012 did turn out to be a pleasant year for online marketers. However, there were a few aspects of online…
All It Takes To Optimize Your Website’s Conversion Rates
Is your website receiving the desired number of conversions? If not, then you got some homework to do. But, before you get started, it is important to find out why…
Challenges in SEO and PPC management
There are basically two different approaches to online marketing. First one is the ‘organic route’, i.e. efforts are made to enhance the ranking of a website in SERPs (Search Engine…
Key Nuances of PPC Advertising and PPC Management
PPC Advertising rapidly gaining preference for those businesses who wish to expand their market across the online horizons. Performance of PPC advertisements can be monitored in greater detail on a…
Keyword Research and Trends – Crucial for Online Marketing Campaigns
Online Marketing has its own set of resources to ascertain customer and market demand but at the same time, it is the business acumen which helps in delivering the right…
Google Adwords The Backbone of Online Advertising
What is Google Adwords? Google Adwords is a convenient platform for online advertising. Adwords provide a simple way of advertising where ads are created for all kinds of budget. Ads…
Pay per Click Management Services
Pay per Click is a fast growing Online Marketing tool used by several enterprise including small business establishments. Due to rising competition, the cost of keywords has increased resulting in…