News : Facebook testing Graph Search for mobiles
Facebook had launched graph search with an aim to get information about what users opine on a particular topic, across the web world. Currently, it is testing the feature for…
News : Facebook introduces ‘Paper’ a visual news reader
The aim of the app is to curate relevant articles, photographs etc based on the reader's choices. This is an attempt to take online connectivity among Facebook users to next…
News : Digital Advertising space in India may reach up to $477M by 2014, predicts a study from IAMAI
A study conducted by IAMAI on the mobile usage patters of 2013, concludes projects the growth of Indian Digital Advertising space up to $477M. The report states that there has…
New feature : Facebook will now let advertisers target consumers who visited their sites through its’s mobile apps
The new feature launched will support markets in reaching consumers across various devices and probe them to take an action. Custom audiences will allow the advertisers to get more target…
News : Paid Search Advertising sees a big leap in Q4 of 2013 globally
A study by search marketing agency Covario, reflected that there has been a considerable spend on paid advertising globally in Q4 of 2013. The study states, there has been an…
News : Smartphone shipment has topped 1 billion for the first time
A report shared by Verge, says that for the first time over the years majority shipments, worldwide have been that of smartphones. According to the statistics shared by international data…
News : Twitter’s card analytics lets you monitor the impression and clicks for your tweets
Twitter's new card analytics now gives you a thumbs up and more information on your tweets. This comes as a boon, for marketers. This will give brands an opportunity to…
News : Indians spend up to 187 pc on the brands they follow online, confirms a study by Waggner Edstorm.
A recent survey conducted by Waggner Edstorm Communications, titled 'Content Matters: The Impact of Brand Storytelling Online in 2014' states that Indians spend more on the brands they follow online.…
News : Facebook tests Ads on third-party mobile apps
Facebook has officially announced that it has began to test Ads on third-party mobile apps. This is a part of a bigger strategy of focusing on mobiles. This will enable…
News : MySmartPrice Secures $ 1 mn Series A Funding; Plans to Become A Horizontal Player
Product discovery platform Mysmartprice has raised $1 mn in series A funding from existing investors Helion Venture Partners & Accel Partners. Link : https://bit.ly/1aIzr8J