News : Paid Search Advertising sees a big leap in Q4 of 2013 globally
A study by search marketing agency Covario, reflected that there has been a considerable spend on paid advertising globally in Q4 of 2013. The study states, there has been an…
News : Smartphone shipment has topped 1 billion for the first time
A report shared by Verge, says that for the first time over the years majority shipments, worldwide have been that of smartphones. According to the statistics shared by international data…
News : Twitter’s card analytics lets you monitor the impression and clicks for your tweets
Twitter's new card analytics now gives you a thumbs up and more information on your tweets. This comes as a boon, for marketers. This will give brands an opportunity to…
News : Indians spend up to 187 pc on the brands they follow online, confirms a study by Waggner Edstorm.
A recent survey conducted by Waggner Edstorm Communications, titled 'Content Matters: The Impact of Brand Storytelling Online in 2014' states that Indians spend more on the brands they follow online.…
News : Facebook tests Ads on third-party mobile apps
Facebook has officially announced that it has began to test Ads on third-party mobile apps. This is a part of a bigger strategy of focusing on mobiles. This will enable…
News : MySmartPrice Secures $ 1 mn Series A Funding; Plans to Become A Horizontal Player
Product discovery platform Mysmartprice has raised $1 mn in series A funding from existing investors Helion Venture Partners & Accel Partners. Link : https://bit.ly/1aIzr8J
News : LinkedIn introduces Showcase Pages
Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling…
News : Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?
Brands tried to combat the Tabs switch by sending out emails pleading with subscribers to move their emails back to the priority box (with some sending details instructions on how…
News : Huge growth in store for in-app mobile messaging and more
Huge Growth in Store for In-App Mobile Messaging In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in…
News : YouTube’s Latest Experiment Offers It’s Users a Cleaner Interface and more
YouTube's Latest Experiment Offers It's Users a Cleaner Interface and Higher Focus on Videos Youtube is testing out a new interface with higher focus on videos. Though it is available…