Digital payment firm PayU has allocated a whopping Rs. 60 crore towards it advertising campaign

In an attempt to secure its existing blue collar workers, Big Basket is all set to offer free housing to them.

E-tailers are adopting the hyper-local delivery strategy to minimize the time lag involved between in placing the order, actual delivery of the order and delivery costs too

Flipkart has decided to operate through its App platform by 2016, i.e next year following the suit of Myntra, its latest acquired venture.

Flipkart is all set to utilize the Dabbawalas of Mumbai to undertake e-delivery services too

The e-tailers approach to woo customers using traditional as well as digital advertising has culminated into a boom for the advertising industry.