1.Playable ads drive 20x more installs than banners Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. [Source: Marketing Tech News]…
1.Meta Signs Up to AI Development Principles Designed to Combat CSAM Content Meta has announced that it’s signing up to a new set of AI development principles, which are designed…
1.Google Adds Generative AI Image Creation to Demand Gen Campaigns Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their…
1.Meta enhances content policy with 'Made with AI' labelling Meta aims to broaden the scope of its current policy by labeling more video, audio, and image content as AI-generated. These…
1.Apple Unveils Innovative AI-Based ReALM System that Enables Natural Interactions with Voice Assistants Apple researchers have curated an innovative system that’s based on the best of AI tech to ensure…
1.Accenture and Adobe to co-develop industry-specific generative AI solutions Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights…
1.Google Expands Gemini AI Across Its Product Suite Google brings advanced AI system Gemini to consumer and enterprise products via new subscription and integration. [Source: Search Engine Journal] 2, Global…
1.E-com catching up on search? Advertising monies are increasingly being parked with conversion-based platforms like e-commerce and even social media channels like Instagram, which have made themselves commerce-friendly, putting search…
1.X Launches Audio And Video Calls On Android If you want, you can make a more direct connection with someone via your X DMs. So long as you’re a paying…
1.Whatsapp Rolls Out Voice Notes And Three Other Features To Channels: All The Details WhatsApp rolls out new features including voice notes, polls, sharing to status, and multiple admins for…