Weekend Digital Media Round-Up: PrDOOH 2.0: What is the future of programmatic digital out of home?, Google Analytics 4 introduces benchmarking data, The Untapped Potential of Real-Time Voice of Customer Insights & More….
1.PrDOOH 2.0: What is the future of programmatic digital out of home? Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video…