1.Marketing to young people? It’s as easy as A, B, (gen) Z Gen Z has been on marketers’ radars for some time now. But with gen Alpha just around the…
1.How to embrace AI-powered programmatic: ‘Step away from the hype’ AI is now capable of achieving the outcomes behind its initial conceptualization, there’s still a lot to learn. Marketers need…
1.Meta might roll out ad-free Instagram and Facebook subscriptions in the EU Meta might be gearing up to pilot ad-free versions of Facebook and Instagram in the European Union. Insiders…
1.The top AI announcements from Google I/O Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference,…
1.Playable ads drive 20x more installs than banners Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. [Source: Marketing Tech News]…
1.Meta Signs Up to AI Development Principles Designed to Combat CSAM Content Meta has announced that it’s signing up to a new set of AI development principles, which are designed…
1.Google Adds Generative AI Image Creation to Demand Gen Campaigns Google’s adding generative A.I. into another element, with advertisers launching Demand Gen campaigns now able to create visuals for their…
1.Meta enhances content policy with 'Made with AI' labelling Meta aims to broaden the scope of its current policy by labeling more video, audio, and image content as AI-generated. These…
1.Apple Unveils Innovative AI-Based ReALM System that Enables Natural Interactions with Voice Assistants Apple researchers have curated an innovative system that’s based on the best of AI tech to ensure…
1.Accenture and Adobe to co-develop industry-specific generative AI solutions Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights…