Weekend Digital Media Round-Up: Industry leaders share a practical roadmap for integrating AI into workflows, India’s Rapid Adoption of AI is Transforming Audit Services, As AI’s power becomes evident, Indian companies join race for talent & More…

1. Industry leaders share a practical roadmap for integrating AI into workflows  Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative…

Continue ReadingWeekend Digital Media Round-Up: Industry leaders share a practical roadmap for integrating AI into workflows, India’s Rapid Adoption of AI is Transforming Audit Services, As AI’s power becomes evident, Indian companies join race for talent & More…

Weekend Digital Media Round-Up: How CTV Fits into Digital Marketing During Holiday Season, OOH advertising: trends worth watching in the second half of 2024, 76% of Indian consumers to increase their usage on open internet: Report & More…

1.How CTV Fits into Digital Marketing During Holiday Season Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have…

Continue ReadingWeekend Digital Media Round-Up: How CTV Fits into Digital Marketing During Holiday Season, OOH advertising: trends worth watching in the second half of 2024, 76% of Indian consumers to increase their usage on open internet: Report & More…

Weekend Digital Media Round-Up: OOH advertising: trends worth watching in the second half of 2024, From Raw Data to Riches: Marketing Analytics with Generative AI, Lead gen advertising in the automation era: How any brand can succeed & More…

1.OOH advertising: trends worth watching in the second half of 2024 Marissa Andrade (VP, global marketing at Vistar Media) dives into what out of home advertising is, and why the…

Continue ReadingWeekend Digital Media Round-Up: OOH advertising: trends worth watching in the second half of 2024, From Raw Data to Riches: Marketing Analytics with Generative AI, Lead gen advertising in the automation era: How any brand can succeed & More…

Weekend Digital Media Round-Up: 3 trends shaping the future of brand-building, The case for programmatic infrastructure in out of home advertising, Bridging the Gap Between Customer Experience Expectations and Reality & More…

1.3 trends shaping the future of brand-building Going ‘glocal,’ the asset avalanche and the power of templates – we explore three emerging trends from Frontify’s global Brand-Building Trends Report. [Source:…

Continue ReadingWeekend Digital Media Round-Up: 3 trends shaping the future of brand-building, The case for programmatic infrastructure in out of home advertising, Bridging the Gap Between Customer Experience Expectations and Reality & More…

Weekend Digital Media Round-Up: Google unveils strategies for effective internal linking, Paris Olympics 2024: How AI is transforming this historic sporting event, Navigating A Cookieless Future: PPC Strategies For Privacy-First World & More….

<a 1. Google unveils strategies for effective internal linking Google recently unveiled three key strategies to improve SEO and user experience through the effective implementation of internal links. [Source: Digital…

Continue ReadingWeekend Digital Media Round-Up: Google unveils strategies for effective internal linking, Paris Olympics 2024: How AI is transforming this historic sporting event, Navigating A Cookieless Future: PPC Strategies For Privacy-First World & More….

Weekend Digital Media Round-Up: Bing’s Updated AI Search Will Make Site Owners Happy, Leveraging fleeting trends: SEO’s edge in digital branding, Mastering SEO in the AI era: Brand power, content excellence, and digital flexibility & More….

1.Bing’s Updated AI Search Will Make Site Owners Happy Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but…

Continue ReadingWeekend Digital Media Round-Up: Bing’s Updated AI Search Will Make Site Owners Happy, Leveraging fleeting trends: SEO’s edge in digital branding, Mastering SEO in the AI era: Brand power, content excellence, and digital flexibility & More….

Weekend Digital Media Round-Up: Generative engine optimization enhancing digital searches, From reality to fantasy: Live2Diff AI brings instant video stylization to life, Google brings AI agent platform Project Oscar open source & More….

1.Generative engine optimization enhancing digital searches Generative Engine Optimization (GEO) is revolutionizing traditional Search Engine Optimization (SEO), offering users AI-generated summaries instantly during online searches. [Source: Digital Marketing News] 2.…

Continue ReadingWeekend Digital Media Round-Up: Generative engine optimization enhancing digital searches, From reality to fantasy: Live2Diff AI brings instant video stylization to life, Google brings AI agent platform Project Oscar open source & More….

Weekend Digital Media Round-Up: How programmatic is opening up the Olympics to advertisers, App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem, How GenAI bridges the gap between the audiences you reach and the experiences they enjoy & More….

1.How programmatic is opening up the Olympics to advertisers Discovery are selling Olympics streaming inventory through programmatic private marketplaces. The media companies have to assuage ad buyers' concerns that the…

Continue ReadingWeekend Digital Media Round-Up: How programmatic is opening up the Olympics to advertisers, App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem, How GenAI bridges the gap between the audiences you reach and the experiences they enjoy & More….

Weekend Digital Media Round-Up: How Adopting IoT Solutions for Smart Business Growth and Efficiency, AI tools are coming to Gmail, Google Drive, and Firefox, How digital twins can support digital transformation? & More…

1.How Adopting IoT Solutions for Smart Business Growth and Efficiency Smart businesses embrace innovation to stay ahead of the curve and adapt quickly to changing market conditions. Understand how you…

Continue ReadingWeekend Digital Media Round-Up: How Adopting IoT Solutions for Smart Business Growth and Efficiency, AI tools are coming to Gmail, Google Drive, and Firefox, How digital twins can support digital transformation? & More…

Meta releases flurry of new AI models for audio, text and watermarking, How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth, The End of the Cookie Doesn’t Mean the Death of Effective Advertising & More…

1. Meta releases flurry of new AI models for audio, text and watermarking Meta’s Fundamental AI Research (FAIR) team, is releasing several new AI models and tools for researchers to…

Continue ReadingMeta releases flurry of new AI models for audio, text and watermarking, How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth, The End of the Cookie Doesn’t Mean the Death of Effective Advertising & More…