1.Meta simplifies Advantage+ campaign setup, adds leads campaigns Meta has expanded its Advantage+ Campaign Setup to include lead generation campaigns, streamlining the process for advertisers by automating targeting, placements, and…
1.How DeepSeek AI just changed the game for LLMs DeepSeek, a startup from Hangzhou, has developed a low-cost AI model that rivals top models like GPT-4, costing only $6 million…
1. Why does UI/UX Design Play Such a Critical Role in Creating Digital Experiences? UI/UX design is crucial in digital experiences because it creates positive first impressions, enhances usability, drives…
1.From Local to National: How sellers from small towns are transforming India’s e-commerce with Qikink Small-town sellers are transforming India’s e-commerce by leveraging innovative business models like Print On Demand…
1.From global to local: driving brand success through cross cultural marketing The resurgence of Chinese tourists post-pandemic and their significant impact on the global travel industry. It highlights the importance…
1.Leveraging AI for Marketing While Protecting Customer Trust AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving…
1. Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement As Mark Abraham and David Edelman emphasize in their book “Personalized,” a key principle of personalization lies in building a…
1.From Memory to Loyalty: Rethinking CX Beyond Metrics Rethink CX design with the psychology of “re-experience.” It’s not just what customers experience but how they remember it. [Source: CMS Wire]…
1.5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025 Brands should adopt an advisor role to build loyalty and offer personalized recommendations based on consumer preferences…
1.AI vs the ‘Gut Marketer’ The world of marketing is buzzing with algorithms, each hinting at a faster, smarter future. But this author believes that the answer isn’t to replace…