Weekend Digital Media Round-Up: Over 75% Festive Shoppers Prefer Regional Language Ads: Report, With 3D out of home possible at any scale, it’s time to get creative, The Current State and Future of SEO in 2025 & More…

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1.Over 75% Festive Shoppers Prefer Regional Language Ads: Report According to Meta, one in four electronics buyers and one in three personal care buyers now make purchases via quick commerce.…

Continue ReadingWeekend Digital Media Round-Up: Over 75% Festive Shoppers Prefer Regional Language Ads: Report, With 3D out of home possible at any scale, it’s time to get creative, The Current State and Future of SEO in 2025 & More…

Weekend Digital Media Round-Up: Google begins wide roll-out of ads in AI overview search results, Tackling user experience design in fintech, 67% business leaders believe GenAI improves credit risk assessment: Report & More….

1. Google begins wide roll-out of ads in AI overview search results Alphabet’s Google is beginning a wide roll-out of ads that will be displayed within and alongside the AI-generated…

Continue ReadingWeekend Digital Media Round-Up: Google begins wide roll-out of ads in AI overview search results, Tackling user experience design in fintech, 67% business leaders believe GenAI improves credit risk assessment: Report & More….

Weekend Digital Media Round-Up: GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings, How Emotional Intelligence Drives Modern Marketing Success, Decoding the Differences of Traditional AI vs. Generative AI in Marketing & More…

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1.GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings As per Cornerstone's SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML…

Continue ReadingWeekend Digital Media Round-Up: GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings, How Emotional Intelligence Drives Modern Marketing Success, Decoding the Differences of Traditional AI vs. Generative AI in Marketing & More…

Weekend Digital Media Round-Up: The Rise of Emotionally Intelligent AI Is Altering the Landscape of CX, Why audio is the new video for advertisers, How real-time data and Al are changing customer experience & More…

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1.The Rise of Emotionally Intelligent AI Is Altering the Landscape of CX AI integrations must enhance customer and agent experiences by balancing automation with the human touch; focusing on emotional…

Continue ReadingWeekend Digital Media Round-Up: The Rise of Emotionally Intelligent AI Is Altering the Landscape of CX, Why audio is the new video for advertisers, How real-time data and Al are changing customer experience & More…

Weekend Digital Media Round-Up: Google Introduces New Data Privacy Technology for Advertisers, How Marketers Can Improve Short-Form Video Ads in the Age of GenAI, How generative AI paves the way for more contextualized and personalized DOOH campaigns & More…

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1.Google Introduces New Data Privacy Technology for Advertisers Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. [Source:…

Continue ReadingWeekend Digital Media Round-Up: Google Introduces New Data Privacy Technology for Advertisers, How Marketers Can Improve Short-Form Video Ads in the Age of GenAI, How generative AI paves the way for more contextualized and personalized DOOH campaigns & More…

Weekend Digital Media Round-Up: PrDOOH 2.0: What is the future of programmatic digital out of home?, Google Analytics 4 introduces benchmarking data, The Untapped Potential of Real-Time Voice of Customer Insights & More….

1.PrDOOH 2.0: What is the future of programmatic digital out of home? Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video…

Continue ReadingWeekend Digital Media Round-Up: PrDOOH 2.0: What is the future of programmatic digital out of home?, Google Analytics 4 introduces benchmarking data, The Untapped Potential of Real-Time Voice of Customer Insights & More….

Weekend Digital Media Round-Up: Industry leaders share a practical roadmap for integrating AI into workflows, India’s Rapid Adoption of AI is Transforming Audit Services, As AI’s power becomes evident, Indian companies join race for talent & More…

1. Industry leaders share a practical roadmap for integrating AI into workflows  Leaders from Monks, Salesforce, Autodesk, and Siemens share five practical ways to integrate AI into marketing and creative…

Continue ReadingWeekend Digital Media Round-Up: Industry leaders share a practical roadmap for integrating AI into workflows, India’s Rapid Adoption of AI is Transforming Audit Services, As AI’s power becomes evident, Indian companies join race for talent & More…

Weekend Digital Media Round-Up: How CTV Fits into Digital Marketing During Holiday Season, OOH advertising: trends worth watching in the second half of 2024, 76% of Indian consumers to increase their usage on open internet: Report & More…

1.How CTV Fits into Digital Marketing During Holiday Season Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have…

Continue ReadingWeekend Digital Media Round-Up: How CTV Fits into Digital Marketing During Holiday Season, OOH advertising: trends worth watching in the second half of 2024, 76% of Indian consumers to increase their usage on open internet: Report & More…

Weekend Digital Media Round-Up: OOH advertising: trends worth watching in the second half of 2024, From Raw Data to Riches: Marketing Analytics with Generative AI, Lead gen advertising in the automation era: How any brand can succeed & More…

1.OOH advertising: trends worth watching in the second half of 2024 Marissa Andrade (VP, global marketing at Vistar Media) dives into what out of home advertising is, and why the…

Continue ReadingWeekend Digital Media Round-Up: OOH advertising: trends worth watching in the second half of 2024, From Raw Data to Riches: Marketing Analytics with Generative AI, Lead gen advertising in the automation era: How any brand can succeed & More…

Weekend Digital Media Round-Up: 3 trends shaping the future of brand-building, The case for programmatic infrastructure in out of home advertising, Bridging the Gap Between Customer Experience Expectations and Reality & More…

1.3 trends shaping the future of brand-building Going ‘glocal,’ the asset avalanche and the power of templates – we explore three emerging trends from Frontify’s global Brand-Building Trends Report. [Source:…

Continue ReadingWeekend Digital Media Round-Up: 3 trends shaping the future of brand-building, The case for programmatic infrastructure in out of home advertising, Bridging the Gap Between Customer Experience Expectations and Reality & More…