1.How AI in Marketing Impacts All Stages of the Funnel AI in marketing reshapes customer engagement and improves personalization. Ultimately, it enhances loyalty through smart insights and predictive strategies. [Source:…
1.LinkedIn unveils new Know-How That Sticks campaign LinkedIn has unveiled a new campaign called “Know-How That Sticks” in collaboration with integrated agency VCCP London. [Source: DMNews] 2. SEO for Facebook:…
1.Rethinking the Marketing Funnel: Adapting to a New Reality Marketing funnels have become less linear and more complex due to diverse customer interactions across multiple platforms. [Source: CMS Wire] 2.…
1.84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report India’s eCommerce export market is presently valued at approximately $3-4 billion but is expected to surge to $200-300…
1.Over 75% Festive Shoppers Prefer Regional Language Ads: Report According to Meta, one in four electronics buyers and one in three personal care buyers now make purchases via quick commerce.…
1. Google begins wide roll-out of ads in AI overview search results Alphabet’s Google is beginning a wide roll-out of ads that will be displayed within and alongside the AI-generated…
1.GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings As per Cornerstone's SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML…
1.The Rise of Emotionally Intelligent AI Is Altering the Landscape of CX AI integrations must enhance customer and agent experiences by balancing automation with the human touch; focusing on emotional…
1.Google Introduces New Data Privacy Technology for Advertisers Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. [Source:…
1.PrDOOH 2.0: What is the future of programmatic digital out of home? Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video…