1.Leveraging AI for Marketing While Protecting Customer Trust AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving…
1. Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement As Mark Abraham and David Edelman emphasize in their book “Personalized,” a key principle of personalization lies in building a…
1.From Memory to Loyalty: Rethinking CX Beyond Metrics Rethink CX design with the psychology of “re-experience.” It’s not just what customers experience but how they remember it. [Source: CMS Wire]…
1.5 Digital Shopping and Customer Experience Trends for Big Brand Wins in 2025 Brands should adopt an advisor role to build loyalty and offer personalized recommendations based on consumer preferences…
1.AI vs the ‘Gut Marketer’ The world of marketing is buzzing with algorithms, each hinting at a faster, smarter future. But this author believes that the answer isn’t to replace…
1.Creating Real Connections: AI’s Role in Modern Omnichannel Strategy AI is transforming omnichannel strategy and making customer experiences smoother and more personalized across every channel. [Source: CMS Wire] 2. Examining…
1.How AI in Marketing Impacts All Stages of the Funnel AI in marketing reshapes customer engagement and improves personalization. Ultimately, it enhances loyalty through smart insights and predictive strategies. [Source:…
1.LinkedIn unveils new Know-How That Sticks campaign LinkedIn has unveiled a new campaign called “Know-How That Sticks” in collaboration with integrated agency VCCP London. [Source: DMNews] 2. SEO for Facebook:…
1.Rethinking the Marketing Funnel: Adapting to a New Reality Marketing funnels have become less linear and more complex due to diverse customer interactions across multiple platforms. [Source: CMS Wire] 2.…
1.84% of Consumers Make Purchases Based on AI-Driven Recommendations, says Shiprocket Report India’s eCommerce export market is presently valued at approximately $3-4 billion but is expected to surge to $200-300…