Picture this: An e-commerce giant's marketing team sits in their Mumbai office, staring at their campaign analytics with jaws dropped. Their latest experiment - running ads in local languages across…

In the bustling streets of Mumbai, a grandmother asks her smartphone where to find the best masala dosa nearby. Meanwhile, in a tech hub in Bangalore, a young professional queries…

Imagine walking into a store where everything's labelled in a language you barely understand. Frustrating, right? That's exactly how millions of Indians feel when they browse English-only websites. While metropolitan…

At first glance, today's live streaming shopping phenomenon might remind many of the classic teleshopping channels that dominated late-night television in the 1980s and 90s. Picture those familiar scenes: charismatic…

Imagine this: In a bustling hospital in Mumbai, a patient receives a perfectly timed reminder about their annual health check-up, along with personalized wellness tips based on their medical history.…

Remember the last time you Googled something? Did you actually click on a website, or did you find your answer right there on the search results page? If you didn't…