Picture this: An e-commerce giant's marketing team sits in their Mumbai office, staring at their campaign analytics with jaws dropped. Their latest experiment - running ads in local languages across…
In the bustling streets of Mumbai, a grandmother asks her smartphone where to find the best masala dosa nearby. Meanwhile, in a tech hub in Bangalore, a young professional queries…
Imagine walking into a store where everything's labelled in a language you barely understand. Frustrating, right? That's exactly how millions of Indians feel when they browse English-only websites. While metropolitan…
At first glance, today's live streaming shopping phenomenon might remind many of the classic teleshopping channels that dominated late-night television in the 1980s and 90s. Picture those familiar scenes: charismatic…
Imagine this: In a bustling hospital in Mumbai, a patient receives a perfectly timed reminder about their annual health check-up, along with personalized wellness tips based on their medical history.…
Remember the last time you Googled something? Did you actually click on a website, or did you find your answer right there on the search results page? If you didn't…
1.Google leans further into AI-generated overviews for its search engine Google has integrated its advanced AI model, Gemini 2.0, into its search engine to handle more complex queries, including computer…
1.MTA vs. MMM: Which marketing attribution model is right for you? Multi-touch attribution (MTA) and marketing mix modeling (MMM) are two key methodologies for measuring marketing effectiveness. MTA focuses on…
1.Agentic AI is Revolutionizing Business and Daily Life Agentic AI systems, capable of making autonomous decisions, are transforming industries by enhancing operational efficiency and customer experience. These systems can understand…
1.Meta simplifies Advantage+ campaign setup, adds leads campaigns Meta has expanded its Advantage+ Campaign Setup to include lead generation campaigns, streamlining the process for advertisers by automating targeting, placements, and…