Weekend Digital Media Round-Up: Google leans further into AI-generated overviews for its search engine, Why Branding and UX Must Work Together in 2025-A Digital Silk Perspective, How Data-Driven Decision Making Enables Better Management& More….

1.Google leans further into AI-generated overviews for its search engine ​Google has integrated its advanced AI model, Gemini 2.0, into its search engine to handle more complex queries, including computer…

Continue ReadingWeekend Digital Media Round-Up: Google leans further into AI-generated overviews for its search engine, Why Branding and UX Must Work Together in 2025-A Digital Silk Perspective, How Data-Driven Decision Making Enables Better Management& More….

Weekend Digital Media Round-Up: MTA vs. MMM: Which marketing attribution model is right for you, Generative AI hits a fashion acceleration point, OOH To skyrocket its growth with technical innovation & More….

1.MTA vs. MMM: Which marketing attribution model is right for you? Multi-touch attribution (MTA) and marketing mix modeling (MMM) are two key methodologies for measuring marketing effectiveness. MTA focuses on…

Continue ReadingWeekend Digital Media Round-Up: MTA vs. MMM: Which marketing attribution model is right for you, Generative AI hits a fashion acceleration point, OOH To skyrocket its growth with technical innovation & More….

Weekend Digital Media Round-Up: Agentic AI is Revolutionizing Business and Daily Life, Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System, AI driving force behind business transformation & More….

1.Agentic AI is Revolutionizing Business and Daily Life Agentic AI systems, capable of making autonomous decisions, are transforming industries by enhancing operational efficiency and customer experience. These systems can understand…

Continue ReadingWeekend Digital Media Round-Up: Agentic AI is Revolutionizing Business and Daily Life, Google Goes Beyond Deep Research Tools, Introduces a New Co-Scientist System, AI driving force behind business transformation & More….

Weekend Digital Media Round-Up: Meta simplifies Advantage+ campaign setup, adds leads campaigns, Deepseek AI Will Increase Data Storage And Make AI More Accessible, Why marketing engagement metrics actually do matter & More….

1.Meta simplifies Advantage+ campaign setup, adds leads campaigns Meta has expanded its Advantage+ Campaign Setup to include lead generation campaigns, streamlining the process for advertisers by automating targeting, placements, and…

Continue ReadingWeekend Digital Media Round-Up: Meta simplifies Advantage+ campaign setup, adds leads campaigns, Deepseek AI Will Increase Data Storage And Make AI More Accessible, Why marketing engagement metrics actually do matter & More….