Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.
Google's long awaited expanded text ads has finally arrived. Google has designed these ads keeping the advertisers and the mobile-first world users in mind.
Make your mobile app standout with the following mobile app metrics
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