Strategizing for a Cookieless Future
Cookies have been pivotal in digital advertising and marketing, yet rapid changes and heightened concerns over data privacy are ushering in new regulations. Moreover, the inevitable phase-out of cookies looms…
Top 5 Use Cases of BigQuery
The data analytics and business intelligence landscape is rapidly evolving, compelling modern businesses to leverage advanced technologies and tools to extract valuable insights from their vast datasets. Among these tools,…
A Deep Dive into GTM: Understanding Server-Side Tagging
Amid the rising privacy concerns and the imminent death of third-party cookies, Google introduced SGTM (Server-Side Google Tag Manager) as a data tracking alternative in 2020. It moves the control…
Unlocking the Power of Google Analytics 4’s New Attribution Model
Are you curious about the latest buzz surrounding Google Analytics 4 (GA4)? One of the most talked-about features is its new attribution model. In this article, we'll explore what makes…
Audience Activation in GA4
In today’s digital landscape, reaching the right audience at the right time is a critical aspect of any marketing strategy. Here’s where segmenting audience becomes important in delivering more relevant…
Optimizing Bids With GA4
Optimizing bids is essential for any business to achieve advertising goals and maximize the value of the marketing budget. However, optimizing bids can be a complex and challenging process, requiring…
Supercharge Your Business with Geo-Based Targeting in Google Analytics 4
In today's competitive business landscape, reaching the right audience with targeted marketing efforts is crucial for success. Geo-based targeting, powered by Google Analytics 4 (GA 4), offers businesses the ability…
4 Reasons Why Marketers Should Consider Switching to Google Analytics 4
Google Analytics is the topmost web analytics tool. However, many marketers are still hesitant to switch. In this article, we'll help you unlock the potential of GA 4.
Still Prefer Universal Analytics Over GA4? Check Out 7 GA4 Features That Will Make You Think Otherwise
Still prefer UA over GA4? Do you still believe that the older Universal Analytics is better than the upgrade? Read here the 7 GA4 features that will make you think otherwise.
3 Google Analytics 4 Features Every Marketer Should Know
Boost your marketing efforts with GA4. Switch from Universal Analytics to GA4 & experience all the great features. Read here the 3 GA4 features that every marketer should know!