Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.
Designing customer mapping journey is an excellent way to understand how the people in your company interact with your customers. The map will highlight every important aspect of the purchasing process to provide excellent insights into the experience flow of the customer.
IndiaMart.com can become the second ecommerce company in India who comes out with an initial public offering.
Haryana Government develops e-commerce linkage schemes for MSMEs, which will support not only in building the brands but also in trading online.
Google ‘Now on Tap’ sounded absurdly cool when it was released a year ago, but it has failed to gain the momentum that was expected and alternatively been quite dreary.…
Digital marketing space is getting together for one of the biggest digital conferences in the country, Ad: Tech 2016.Logicserve Digital is excited to attend it and be a part of generating meaningful conversations and being in tandem with the trends that 2016 has to offer for changing the digital media landscape.
Craftsvilla, a Mumbai-based ethnic e-tailer, bagged ‘Sendd’ a virtual logistics start-up at around $5 million. This move is the first ever acquisition of the ethnic e-tailer in this year.
Paytm offers cashback on restaurant table reservation from Dineout.co.in
A lot of people believe that creating a sales funnel is a dead marketing tactics, but we have a different opinion altogether. While such business tactics has been used extensively…
Once again, the onset of December marks the arrival of the shopping season across USA and to a certain extent in the UK. Traditionally, Black Friday falls on the first…