How to create consistency in co-created storytelling for brand narratives?

Story worlds are nothing but the different pieces of stories created by various experts like advertising agencies, TV commercial production houses, bloggers, video creators, and social media management experts. Here's some tips to help them stay aligned to a singular narrative.

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Google Maps Introduces ‘Follow’ Feature For Businesses

The search engine pioneer has introduced a ‘Follow’ feature for Businesses in Google Maps. With this feature, Google Maps has been steadily evolving into a well-rounded social platform rather than just a channel to find locations or get directions.

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Google Comes Up With Two Brand New Feature Updates

Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.

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Leveraging B2B For Increased Sales Opportunities In Your Venture

Targeting potential prospects and helping them navigate through the purchase lifecycle is an integral part of the B2B sales process. If you are planning to make it big in the B2B sector, here are three most crucial considerations that will help you generate increased ROIs, strengthen the sales team, as well as reach out to targeted purchasers.

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Positive News Stories Now Made Available by Google Assistant

The occurrences of depressing news stories is a way of life we surely want to avoid. Google too feels the same way and has made efforts to empower its tech solutions towards the same. Its voice-based Google Assistant will now dole out feel-good stories that will make you feel good and positive all around you.

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