Survey: How likely are you to use the recently launched YouTube Music app?
Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.
The Future of Email Marketing is not Just Mobile-First but Interactive too
Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Customer Acquisition Vs. Customer Retention – 5 Best Practices to Increase Revenues
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
DOOH Advertising all set to emerge as a huge influencing factor in 2019 and beyond
The Era of DOOH advertising is just beginning. With newer technologies like AR and more, DOOH advertising is all set to become the talk of the town.
The Adobe Experience Platform Goes Global
Adobe recently announced the global availability of Adobe Experience Platform, proclaimed as the industry’s first platform dedicated for customer experience management.
WhatsApp Business App Introduces New Features to Desktop and Web Platforms on Its First Anniversary
To celebrate the first anniversary of the launch of the Business app, WhatsApp has rolled out several new features, specifically for the desktop and web versions of the app.
Customer-Centric Marketing – The Need of the Hour for B2B Businesses in 2019 & Beyond
If you think that "customer centricity" doesn't matter for B2B businesses, then you are missing out on crucial opportunities for growth and development. Here are a few points to keep in mind to deliver customer-centric marketing in B2B.
Google is Pulling the Plug on the Not-So-Popular Small Business Community Message Board
Last year, Google announced that it was shutting down Google Plus, the social network from the search engine giant by the end of August this year. Following this announcement, Google recently shared another closure message.
New Auto Spam Detection Feature from Google Keeps Your Mobile Text Inbox Spam-free
After six months of working on the feature, Google has started rolling out the spam protection feature for Messages for its Android users.
How to Enhance Digital Brand Storytelling in 2019
Any company or business that has to be successful online needs to go in for an effective storytelling procedure. Here are some handy tips that can help a business owner to master the art of storytelling and work with a sound content strategy.